{"title":"All Products excluding Essentials","description":"","products":[{"product_id":"purebaby-goat-hair-brush-w-box-natural","title":"Purebaby Goat Hair Brush","description":"\u003cp\u003eOur best-selling Goat Hair Brush is soft and gentle on your little one's head - perfect for stimulating new hair growth, assisting in loosening cradle cap, and promoting baby massage while stimulating blood flow. Crafted with ultra-soft, natural goat hair bristles and a 100% beechwood handle, this baby brush ensures a comforting and caring experience for your baby using only natural materials.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re caring for delicate baby hair or sharing a bonding moment during bath time, this baby hair brush is a thoughtful gift that supports scalp health and relaxation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach brush comes packaged in a Purebaby box, making it an ideal newborn gift. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft natural bristles: Kind to newborn scalps and gentle on fine hair \u003c\/li\u003e\n\u003cli\u003ePromotes bonding: Create calm, soothing moments during brushing \u003c\/li\u003e\n\u003cli\u003eSupports scalp health: Assists in reducing cradle cap and evenly distributes natural oils \u003c\/li\u003e\n\u003cli\u003eStimulates blood flow: Encourages healthy hair growth through gentle massage \u003c\/li\u003e\n\u003cli\u003eStylish \u0026amp; sustainable: Made from 100% beechwood and natural goat hair, and presented in a recyclable Purebaby box \u003c\/li\u003e\n\u003cli\u003ePerfect for gifting: Comes beautifully boxed and measures 19cm in length \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use: \u003c\/p\u003e\u003cp\u003eUse daily to brush your baby's hair or massage their scalp. Always use gentle strokes and clean the brush regularly to maintain hygiene. For best results, we recommend cleaning the brush once a week by following the below instructions. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLooking After Your Brush: \u003c\/p\u003e\u003cp\u003eThe wood handle is splash proof and can be wiped clean with a damp cloth. If you find the bristles become dusty, you can run your clean fingertips through them and tap the bristles on your hand to loosen any residue. A soft damp face cloth can be used on the bristles to freshen them up. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a deeper clean, the bristles can be washed with whatever baby wash you are using on your baby if needed. Make sure you always dry the brush with the bristles facing down so moisture doesn’t seep into the wooden handle. Please be careful not to get the wooden handle wet to avoid cracking or damage. Some bristles may fall out over time.  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"NATURAL \/ -","offer_id":41551462695095,"sku":"PBHAIRBRBX-NATUR--","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PBHAIRBRBX_NATUR_IMAGE1.jpg?v=1779897804"},{"product_id":"mitten-vanilla","title":"Mitten","description":"\u003cp\u003eOur  Organic Cotton mittens with a soft elasticised opening to keep them in place. Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMade from 100% Certified Organic Cotton\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla \/ OS","offer_id":31315058098261,"sku":"PN1010NS-VANPN-OS","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN1010NS_VANPN_1.jpg?v=1750353630"},{"product_id":"egg-shaker-natural","title":"Egg Shaker","description":"\u003cp\u003ePurebaby's own wooden Egg Shaker have been designed with those tiny hands in mind! \u003c\/p\u003e\u003cp\u003eYour little one will be able to develop their hand eye coordination as well as make wonderful natural music with our Egg Shaker!\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eNon toxic with water based painting and printing\u003c\/li\u003e\n\u003cli\u003eDimensions: 5cm wide x 6.5cm long\u003c\/li\u003e\n\u003cli\u003eMade from 100% Beech Wood\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAge range: 2 years plus\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Natural \/ OS","offer_id":37430966681783,"sku":"PY1070NS-NATAL-OS","price":7.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PY1070NS_NATAL_IMAGE1.jpg?v=1750357174"},{"product_id":"bunny-silicon-teether-pink","title":"Bunny Teether","description":"\u003cp\u003eOur Bunny Teether is fantastic for soothing irritated little gums! Their little hands will be able to hold onto the thoughtfully designed bunny which is perfect for development in hand and eye coordination. Made from 100% Natural Rubber to soothe those gums.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for hand\/eye coordination\u003c\/li\u003e\n\u003cli\u003eHand painted with non-toxic dyes\u003c\/li\u003e\n\u003cli\u003eSoothes irritated gums\u003c\/li\u003e\n\u003cli\u003eMade from 100% Natural Rubber\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eRecommended age range: 10 months + \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"PINK \/ OS","offer_id":38155345232055,"sku":"PY1051NS-PINK-OS","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PY1051NS_PINK_IMAGE1.jpg?v=1750357158"},{"product_id":"koala-silicon-teether-grey","title":"Koala Teether","description":"\u003cp\u003eOur Koala Teether is fantastic for soothing irritated little gums! Their little hands will be able to hold onto the thoughtfully designed koala which is perfect for development in hand and eye coordination. Made from 100% Natural Rubber to soothe those gums.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for hand\/eye coordination\u003c\/li\u003e\n\u003cli\u003eHand painted with non-toxic dyes\u003c\/li\u003e\n\u003cli\u003eSoothes irritated gums\u003c\/li\u003e\n\u003cli\u003eMade from 100% Natural Rubber\u003c\/li\u003e\n\u003cli\u003eAge 0+ months\u003c\/li\u003e\n\u003cli\u003eTested to EN 71 Part 1,2, 3 Safety of Toys\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Grey \/ OS","offer_id":38155345330359,"sku":"PY1054NS-GREY-OS","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PY1054NS_GREY_IMAGE1.jpg?v=1750357160"},{"product_id":"broad-brim-hat-whale-pod-print","title":"Whale Pod Broad Brim Sun Hat","description":"\u003cp\u003eOur Broad Brim Hat is perfect for sun protection on days outside or at the beach! 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All styles are made from Repreve fabric, which is created using recycled post-consumer products and other ocean landfill.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Whale Pod Print \/ S","offer_id":39557262311607,"sku":"SB4008S21-WLPPT-S","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Whale Pod Print \/ M","offer_id":39557262344375,"sku":"SB4008S21-WLPPT-M","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"Whale Pod Print \/ L","offer_id":39557262377143,"sku":"SB4008S21-WLPPT-L","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/SB4008S21_WLPPT_IMAGE1.jpg?v=1755660721"},{"product_id":"printed-l-s-sunsuit-whale-pod-print","title":"Whale Pod Long Sleeve Rashie Sunsuit","description":"\u003cp\u003eMake a splash this summer in our Long Sleeve Rashie Sunsuit! Designed with long sleeves and short legs for additional coverage from the sun, a front zip for easy dressing and an all over whale print. Made from recycled polyester and elastane blend for a lightweight and breathable suit. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFun all over whale print\u003c\/li\u003e\n\u003cli\u003eIdeal for first beach trips, pool time, and backyard splash sessions.\u003c\/li\u003e\n\u003cli\u003eDesigned with a front zip and safety fold for added comfort and protection, making changes easier and keeping little ones secure during water play.\u003c\/li\u003e\n\u003cli\u003eChlorine-resistant swimwear designed to handle pool days and beach adventures, helping fabrics maintain their shape, colour and softness.\u003c\/li\u003e\n\u003cli\u003eMade with UPF 50+ sun protection, helping shield delicate skin from harmful UV rays and supporting sun-smart play outdoors.\u003c\/li\u003e\n\u003cli\u003eThoughtfully designed baby swimwear made from recycled water bottles, offering a more sustainable choice for little swimmers without compromising on comfort or quality.\u003c\/li\u003e\n\u003cli\u003eAvailable in a wide range of baby and toddler sizes\u003c\/li\u003e\n\u003cli\u003eMade from 85% Recycled Polyester\/15% Elastane\u003c\/li\u003e\n\u003cli\u003eLining made from 100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePurebaby Swim has been consciously designed with an awareness of our impact on the ocean and the environment. 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Our Purebaby Play Mat is designed with both parents and your little ones in mind, creating a beautiful neutral play mat to suit any living space with a lovely quilting design. 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Featuring a sweet fluffy chenille embroidered design and a shearling reverse for a cosy blanket. Made from the softest 100% Organic Cotton and 100% Recycled Polyester Shearling. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFluffy chenille embroidery\u003c\/li\u003e\n\u003cli\u003eSustainable shearling reverse\u003c\/li\u003e\n\u003cli\u003eRib trim\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eFront: Made from 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eReverse: Made from 100% Recycled Polyester Shearling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Little Bunny \/ OS","offer_id":40953079300279,"sku":"PH2012NS-LTBNY-OS","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2012NS_LTBNY_IMAGE1.jpg?v=1750353191"},{"product_id":"embroidered-lined-blanket-little-nap","title":"Embroidered Lined Blanket","description":"\u003cp\u003eOur Embroidered Lined Blanket is the perfect snuggly blanket for your little one. 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