{"title":"Baby Dresses","description":"\u003ch2 dir=\"ltr\"\u003e\u003cstrong\u003eWhy Choose Purebaby Dresses?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt Purebaby, our baby dresses combine timeless design with gentle fabrics that are kind to delicate skin. Whether you're dressing your little girl for a family celebration or a relaxed afternoon, our dresses are made to be practical, beautiful, and comfortable from the very first wear. Every Purebaby dress reflects our commitment to style and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eStylish and Practical\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eVersatile Styling:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eMatch our\u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-dresses\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ebaby girl dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e with cute\u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-hair-accessories\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ehair accessories\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for a charming outfit or browse our\u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/shop-the-look\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eShop the Look\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e collection for full outfitting inspiration.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDesigned for Comfort:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eOur dresses include breathable organic cotton, easy snap fastenings, and roomy fits that make dressing simple and fuss-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eEffortless Gifting:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eFrom newborn dresses to special occasion styles like\u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/special-occasion\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eflower girl dresses\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and christening dress options, our pieces make the perfect present for new arrivals or baby showers—explore the full\u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-girl\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ebaby girl collection\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eFor Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom first birthday outfits to casual get-togethers, our baby dresses suit every setting. Choose soft pastels, floral prints, or classic neutrals to match your little one's personality. Our range includes short and long-sleeved dresses for comfort all year round. Don’t forget to layer with Purebaby cardigans or tights during the cooler months for extra warmth and style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEach piece is made to encourage movement and play, while still being special enough for those treasured photo moments. Whether you're shopping for your baby's everyday wardrobe or putting together a beautiful outfit for their first birthday or christening, there's a Purebaby dress to suit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eShop Baby Dresses Online\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrowse our full range of baby dresses online. Designed for play, snuggles, and all the sweet moments in between, each Purebaby dress is made with care and attention to detail. Whether you're dressing your little one or gifting something special, our Purebaby pieces are made to be loved and passed on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cstrong\u003eWhy Shop with Purebaby?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe know those little moments matter—whether it’s finding the perfect baby dress or choosing a thoughtful gift. That’s why we offer free shipping on orders over $100 Australia-wide, free returns* for peace of mind, and reward you with every purchase through our Pure Love Rewards program. It’s our way of saying thank you for choosing Purebaby to be part of your little one’s journey.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"celebration-dress-red-celebration-broderie","title":"Celebration Dress","description":"\u003cp\u003eOur Celebration Dress is perfect for those sunny summer days! Featuring sweet flutter sleeves, an all over Christmas motif embroidery and shirred chest detailing. Made from the softest 100% Organic Cotton, making this dress a lightweight and breathable style for those days out in the sun. This is a pull on style, so no fussy buttons or zips.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over Christmas motif embroidery\u003c\/li\u003e\n\u003cli\u003eFlutter sleeves\u003c\/li\u003e\n\u003cli\u003eShirred chest detailing\u003c\/li\u003e\n\u003cli\u003eGathered skirt\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis item is available in both baby \u0026amp; kids sizing. Perfect for matching with siblings, cousins and friends, or purchase multiple sizes for wear in future years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Red Celebration Broderie \/ 000","offer_id":55192332796273,"sku":"PB3017S25-RCBBR-000","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 00","offer_id":55192332829041,"sku":"PB3017S25-RCBBR-00","price":44.95,"currency_code":"AUD","in_stock":true},{"title":"Red Celebration Broderie \/ 0","offer_id":55192332861809,"sku":"PB3017S25-RCBBR-0","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 1","offer_id":55192332894577,"sku":"PB3017S25-RCBBR-1","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 2","offer_id":55192332927345,"sku":"PB3017S25-RCBBR-2","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 3","offer_id":55192332960113,"sku":"PB3017S25-RCBBR-3","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 4","offer_id":55192332992881,"sku":"PB3017S25-RCBBR-4","price":44.95,"currency_code":"AUD","in_stock":false},{"title":"Red Celebration Broderie \/ 5","offer_id":55192332009841,"sku":"PB3017S25-RCBBR-5","price":44.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PB3017S25_RCBBR_IMAGE1.jpg?v=1766529866"},{"product_id":"christmas-dress-celebration-broderie","title":"Christmas Broderie Dress","description":"\u003cp\u003eOur Christmas Broderie Dress is perfect for the festive season! Featuring an all over embroidery of sweet Christmas themed motifs and ruffle details at the shoulder. Made from the softest 100% Organic Cotton, making this dress soft and breathable for warmer days. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over Christmas embroidered motifs\u003c\/li\u003e\n\u003cli\u003eRuffle shoulder details with rick rack contrast trimming\u003c\/li\u003e\n\u003cli\u003eAdjustable cross over straps\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Celebration Broderie \/ 000","offer_id":55192339906929,"sku":"PN3000S25-CELBR-000","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"Celebration Broderie \/ 00","offer_id":55192339939697,"sku":"PN3000S25-CELBR-00","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Celebration Broderie \/ 0","offer_id":55192339972465,"sku":"PN3000S25-CELBR-0","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"Celebration Broderie \/ 1","offer_id":55192340005233,"sku":"PN3000S25-CELBR-1","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"Celebration Broderie \/ 2","offer_id":55192339743089,"sku":"PN3000S25-CELBR-2","price":34.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN3000S25_CELBR_IMAGE1.jpg?v=1766529917"},{"product_id":"butterfly-dress-petite-floral","title":"Blossom Dress","description":"\u003cp\u003eOur pretty Blossom Dress is the perfect style for those warmer special occasions. Featuring an sweet all over floral print with ruffle details at the shoulders. Made from the softest 100% Organic Cotton with a hailspot detail, this dress is easy care and lightweight. Style with our matching Blossom Bow Headband for a cute and coordinated outfit.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eRuffle detail at the shoulder\u003c\/li\u003e\n\u003cli\u003eAll over floral print\u003c\/li\u003e\n\u003cli\u003eGathered skirt\u003c\/li\u003e\n\u003cli\u003eButtons at the back for easy dressing\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis item is available in both baby \u0026amp; kids sizing. Perfect for matching with siblings, cousins and friends, or purchase multiple sizes for wear in future years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Petite Floral \/ 000","offer_id":55192341971313,"sku":"PB3006S25-PETFL-000","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Petite Floral \/ 00","offer_id":55192342004081,"sku":"PB3006S25-PETFL-00","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Petite Floral \/ 0","offer_id":55192342036849,"sku":"PB3006S25-PETFL-0","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Petite Floral \/ 1","offer_id":55192342069617,"sku":"PB3006S25-PETFL-1","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Petite Floral \/ 2","offer_id":55192342102385,"sku":"PB3006S25-PETFL-2","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Petite Floral \/ 3","offer_id":55192342135153,"sku":"PB3006S25-PETFL-3","price":54.95,"currency_code":"AUD","in_stock":false},{"title":"Petite Floral \/ 4","offer_id":55192342167921,"sku":"PB3006S25-PETFL-4","price":54.95,"currency_code":"AUD","in_stock":false},{"title":"Petite Floral \/ 5","offer_id":55192340889969,"sku":"PB3006S25-PETFL-5","price":54.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PB3006S25_PETFL_IMAGE1.jpg?v=1764044314"},{"product_id":"festive-dress-christmas-red","title":"Festive Dress","description":"\u003cp\u003eOur sweet Festive Dress the perfect outfit for those special occasions and is a great gifting option for friends and family. Featuring a pretty dress with a blossom embroidery at the chest, gathered skirt, ruffled shoulder straps and big bow at the back. Made from the softest 100% Organic Cotton.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eHail spot detail\u003c\/li\u003e\n\u003cli\u003eBlossom embroidery at the chest\u003c\/li\u003e\n\u003cli\u003eBig bow detail and wood look buttons down the back\u003c\/li\u003e\n\u003cli\u003eRuffled chest and shoulder straps\u003c\/li\u003e\n\u003cli\u003eGathered skirt \u003c\/li\u003e\n\u003cli\u003eDouble lined\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis item is available in both baby \u0026amp; toddler sizing. Perfect for matching with siblings, cousins and friends, or purchase multiple sizes for wear in future years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Christmas Red \/ 000","offer_id":55192342462833,"sku":"PB3007S25-CMSRD-000","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 00","offer_id":55192342495601,"sku":"PB3007S25-CMSRD-00","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 0","offer_id":55192342528369,"sku":"PB3007S25-CMSRD-0","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 1","offer_id":55192342561137,"sku":"PB3007S25-CMSRD-1","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 2","offer_id":55192342593905,"sku":"PB3007S25-CMSRD-2","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 3","offer_id":55192342626673,"sku":"PB3007S25-CMSRD-3","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 4","offer_id":55192342659441,"sku":"PB3007S25-CMSRD-4","price":54.95,"currency_code":"AUD","in_stock":true},{"title":"Christmas Red \/ 5","offer_id":55192341840241,"sku":"PB3007S25-CMSRD-5","price":54.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PB3007S25_CMSRD_IMAGE1.jpg?v=1764044316"},{"product_id":"embroidered-dress-festive-broderie","title":"Festive Embroidered Dress","description":"\u003cp\u003eOur sweet Festive Embroidered Dress the perfect outfit for those special occasions, and is a great gifting option for friends and family. Featuring a pretty dress with an all over floral embroidery, gathered skirt, scalloped hem and big bow at the back. Made from the softest 100% Organic Cotton.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over floral embroidery\u003c\/li\u003e\n\u003cli\u003eBig bow detail and buttons down the back\u003c\/li\u003e\n\u003cli\u003eGathered skirt\u003c\/li\u003e\n\u003cli\u003eScalloped hem\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis item is available in both baby \u0026amp; kids sizing. 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