{"title":"Breastfeeding Essentials","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDiscover our selection of breastfeeding accessories from Purebaby. Breastfeeding accessories are essential to have and to keep on hand, whether in your little one's nursery, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/the-hospital-checklist\"\u003ehospital bag\u003c\/a\u003e\u003cspan\u003e or bedside table for easy convenience. Shop a range of breastfeeding essentials, from manual breast pumps to \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/swaddles-wraps\"\u003emuslin wraps\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-sleep#p=smart_collections%3A%22essentials%20sleep%22\u0026amp;facet.multiselect=true\u0026amp;variants=true\u0026amp;fields=\u0026amp;pagetype=boolean\u0026amp;rows=16\u0026amp;start=0\u0026amp;version=V2\u0026amp;facet.version=V2\"\u003ePJ sets\u003c\/a\u003e\u003cspan\u003e and herbal tea, find everything you need to safely and easily breastfeed your \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/baby\"\u003ebaby\u003c\/a\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFind soft muslin wraps to help keep feeding time comfortable and private, while nipple shields help protect mum from enthusiastic little ones. Our collection of manual breast pumps are great for preparing feeds for baby ahead of time, and lactation biscuits and tea assist with rejuvenating a tired body. Shop the full collection of breastfeeding accessories for mums at Purebaby now.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"franjos-biscuits-choc-chip","title":"Franjo's Biscuits Choc Chip","description":"\u003cp\u003eFranjo's best-selling Choc Chip Mama Biscuits are designed to support breastfeeding and pumping mums, to boost milk supply while providing essential nutrition and energy. Packed with natural galactagogues like oats, brewers yeast, buckwheat, and chia seeds, these delicious lactation cookies are a convenient way to fuel your body during breastfeeding.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBegin enjoying our delicious lactation cookies during late pregnancy and continue eating 2-4 daily to support your feeding journey.\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eOats: A natural galactagogue, oats are known to enhance and support milk supply. They are rich in iron, helping to combat postpartum fatigue while nourishing both mother and baby.\u003c\/li\u003e\n\u003cli\u003eChia Seeds: Loaded with Omega-3 fatty acids for optimal brain health and fibre for improved digestion. \u003c\/li\u003e\n\u003cli\u003eFlaxseed Meal: Packed with phytoestrogens, flaxseed meal aids in hormone balance and supports milk production. It's also an excellent source of fibre and Omega-3s.\u003c\/li\u003e\n\u003cli\u003eBuckwheat Flour: High in fibre, magnesium, and antioxidants, buckwheat flour promotes digestion and provides sustained energy throughout the day.\u003c\/li\u003e\n\u003cli\u003eBrewer’s Yeast: This powerhouse ingredient has been traditionally used to boost milk supply and is rich in B vitamins, supporting energy levels and overall wellbeing for breastfeeding mothers.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIngredients: \u003c\/p\u003e\u003cp\u003eAustralian Wholegrain Oats, Organic Buckwheat Flour, Coconut Oil, Coconut Sugar, Organic Maple Syrup, Dark Choc Chips (8%) (Sugar, Vegetable Fat, Cocoa Solids, Emulsifier (Soy Lecithin), Natural Flavour), Water, Brewer's Yeast (3%) (Barley, Wheat), Flaxseed Meal, Vanilla Extract, Chia Seeds, Citric Fibre, Salt, Bicarbonate Soda. \u003c\/p\u003e\u003cp\u003e*Made in a facility that also manufactures products containing Milk, Almond, Sesame, Macadamia, Walnut.\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ OS","offer_id":31315371589717,"sku":"TT001W-MULTI-OS","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/TT001W_MULTI_IMAGE1.jpg?v=1750357487"},{"product_id":"nursing-pads-white","title":"Reusable Nursing Pads Pack","description":"\u003cp\u003eOur reusable Nursing Pads are designed to bring comfort and confidence to your feeding journey. Crafted from soft 100% organic cotton velour, these breast pads sit gently against your skin while absorbing any leaks to keep you feeling dry and supported throughout the day or night. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOur nursing pads feature multiple layers for added absorbency, while remaining breathable to help prevent irritation and support sensitive skin. They're super-soft, made to fit comfortably following the curves of your breast, and easy to wash—making them the ideal eco-conscious alternative to disposable options. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy you'll love them: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eMade from soft 100% organic cotton velour – gentle on delicate skin \u003c\/li\u003e\n\u003cli\u003eReusable and washable – a sustainable choice \u003c\/li\u003e\n\u003cli\u003eInternal thin layer of Polyurethane to help prevent leakage\u003c\/li\u003e\n\u003cli\u003eDesigned to fit comfortably in your bra with a barely-there feel \u003c\/li\u003e\n\u003cli\u003ePerfect for everyday use, at home or on the go \u003c\/li\u003e\n\u003cli\u003eOne size fits most - with a 11cm diameter \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to use: \u003c\/p\u003e\u003cp\u003ePlace the pad inside your bra and adjust for a comfortable fit. Swap as needed throughout the day. After use, pop them into your laundry in a mesh bag with similar colours on a gentle cycle, or hand wash in warm water. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":40922620068023,"sku":"PE1150ES-WHITE-OS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1150ES_WHITE_IMAGE1.jpg?v=1750352971"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/collections\/breastfeeding.jpg?v=1683077417","url":"https:\/\/purebaby.com.au\/collections\/breastfeeding.oembed","provider":"Purebaby","version":"1.0","type":"link"}