{"title":"Essentials Shop The Look","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWith so many clothing options to choose from, our Shop The Look will help you decide on a range of our \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/baby\"\u003ebaby\u003c\/a\u003e\u003cspan\u003e and \u003ca href=\"https:\/\/purebaby.com.au\/collections\/toddler\"\u003ekids\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e essentials quickly and easily. Find special, everyday looks for your little one created with our soft, organic cotton \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials\"\u003eEssentials\u003c\/a\u003e\u003cspan\u003e range. Featuring items perfect for \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/gifts\"\u003egifting\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/the-hospital-checklist\"\u003ehospital checklist\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/blogs\/journal\/newborn-baby-clothing-checklist\"\u003efirst wardrobe\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/everyday-toddler-essentials\"\u003eeveryday wear\u003c\/a\u003e\u003cspan\u003e, find your little one's next essential look now with Purebaby. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Essentials Shop The Look page is constantly updated with the latest styles and outfits from our most recent collections. Check back regularly for the latest looks, outfit inspiration and dressing ideas for your baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","products":[{"product_id":"purebaby-goat-hair-brush-w-box-natural","title":"Purebaby Goat Hair Brush","description":"\u003cp\u003eOur best-selling Goat Hair Brush is soft and gentle on your little one's head - perfect for stimulating new hair growth, assisting in loosening cradle cap, and promoting baby massage while stimulating blood flow. Crafted with ultra-soft, natural goat hair bristles and a 100% beechwood handle, this baby brush ensures a comforting and caring experience for your baby using only natural materials.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re caring for delicate baby hair or sharing a bonding moment during bath time, this baby hair brush is a thoughtful gift that supports scalp health and relaxation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach brush comes packaged in a Purebaby box, making it an ideal newborn gift. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft natural bristles: Kind to newborn scalps and gentle on fine hair \u003c\/li\u003e\n\u003cli\u003ePromotes bonding: Create calm, soothing moments during brushing \u003c\/li\u003e\n\u003cli\u003eSupports scalp health: Assists in reducing cradle cap and evenly distributes natural oils \u003c\/li\u003e\n\u003cli\u003eStimulates blood flow: Encourages healthy hair growth through gentle massage \u003c\/li\u003e\n\u003cli\u003eStylish \u0026amp; sustainable: Made from 100% beechwood and natural goat hair, and presented in a recyclable Purebaby box \u003c\/li\u003e\n\u003cli\u003ePerfect for gifting: Comes beautifully boxed and measures 19cm in length \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use: \u003c\/p\u003e\u003cp\u003eUse daily to brush your baby's hair or massage their scalp. Always use gentle strokes and clean the brush regularly to maintain hygiene. For best results, we recommend cleaning the brush once a week by following the below instructions. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLooking After Your Brush: \u003c\/p\u003e\u003cp\u003eThe wood handle is splash proof and can be wiped clean with a damp cloth. If you find the bristles become dusty, you can run your clean fingertips through them and tap the bristles on your hand to loosen any residue. A soft damp face cloth can be used on the bristles to freshen them up. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a deeper clean, the bristles can be washed with whatever baby wash you are using on your baby if needed. Make sure you always dry the brush with the bristles facing down so moisture doesn’t seep into the wooden handle. Please be careful not to get the wooden handle wet to avoid cracking or damage. Some bristles may fall out over time.  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"NATURAL \/ -","offer_id":41551462695095,"sku":"PBHAIRBRBX-NATUR--","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PBHAIRBRBX_NATUR_IMAGE1.jpg?v=1779897804"},{"product_id":"knot-hat-white","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. Simply untie the knot and re-tie it higher or lower to easily adjust the size as your baby grows. The ribbed band can also be folded up for a smaller fit. Made from 100% Organic Cotton for the softest touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ XXS","offer_id":31314951733333,"sku":"PE1011ES-WHITE-XXS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ XS","offer_id":31314951766101,"sku":"PE1011ES-WHITE-XS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ S","offer_id":31314951798869,"sku":"PE1011ES-WHITE-S","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1011ES_WHITE_1.jpg?v=1750352775"},{"product_id":"rib-bodysuit-2-pack-pale-pink-pack","title":"2 Pack Rib Bodysuit","description":"\u003cp\u003eOur functional and practical 2 Pack Rib Bodysuit is a must-have for all year round layering. The all in one style ensures their torso stays covered and warm, while the snap clips at the nappy allow for easy dressing. Made from the softest 100% Organic Cotton making the bodysuit gentle and breathable on the skin. This essential style can be worn during all seasons as an individual piece or layered under cardigans and pants.\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eSelf fabric bind on neck and armholes\u003c\/li\u003e\n\u003cli\u003eSnap clips at the nappy for easy dressing\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Pack \/ 00000","offer_id":31315241140309,"sku":"PP1004ES-PPIPK-00000","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 0000","offer_id":31315241173077,"sku":"PP1004ES-PPIPK-0000","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 000","offer_id":31315241238613,"sku":"PP1004ES-PPIPK-000","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 00","offer_id":31315241336917,"sku":"PP1004ES-PPIPK-00","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 0","offer_id":31315241369685,"sku":"PP1004ES-PPIPK-0","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 1","offer_id":31315241402453,"sku":"PP1004ES-PPIPK-1","price":26.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Pack \/ 2","offer_id":31315241435221,"sku":"PP1004ES-PPIPK-2","price":26.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1004ES_PPIPK_IMAGE1.jpg?v=1750356441"},{"product_id":"2-pack-rib-singlet-white","title":"2 Pack Rib Singlet","description":"\u003cp\u003eOur Essentials 2 Pack Rib Singlet is a wardrobe staple, perfect for layering all year round. Designed with extra length to keep your little ones torso covered. Made from the softest 100% Organic Cotton making the singlet breathable and keeping them warm and secure. \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eBuilt in with extra length\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ 00000","offer_id":31315247693909,"sku":"PP1006ES-WHITE-00000","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 0000","offer_id":31315247759445,"sku":"PP1006ES-WHITE-0000","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 000","offer_id":31315247857749,"sku":"PP1006ES-WHITE-000","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 00","offer_id":31315247890517,"sku":"PP1006ES-WHITE-00","price":16.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 0","offer_id":31315247923285,"sku":"PP1006ES-WHITE-0","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 1","offer_id":31315247956053,"sku":"PP1006ES-WHITE-1","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 2","offer_id":31315247988821,"sku":"PP1006ES-WHITE-2","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 3","offer_id":41908429619383,"sku":"PP1006ES-WHITE-3","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 4","offer_id":41908429684919,"sku":"PP1006ES-WHITE-4","price":16.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ 5","offer_id":41908429717687,"sku":"PP1006ES-WHITE-5","price":16.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1006ES_WHITE_IMAGE1.jpg?v=1750356449"},{"product_id":"3-sock-pack-white","title":"3 Pack Socks","description":"\u003cp\u003eKeep their little toes warm with our Essentials 3 Pack Socks. 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