{"title":"Essentials Swaddles \u0026 Wraps","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePerfect for restless sleepers, swaddles and wraps help your little one get to \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/sleep\"\u003esleep\u003c\/a\u003e\u003cspan\u003e by keeping them cosy and secure in their cot. Our \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials\"\u003eEssentials\u003c\/a\u003e\u003cspan\u003e collection of \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/swaddles-wraps\"\u003ebaby swaddles\u003c\/a\u003e\u003cspan\u003e, wraps and \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-blankets\"\u003ebunny rugs\u003c\/a\u003e\u003cspan\u003e are made from organic cotton, keeping your baby comfortable and settled while they rest. Shop a selection of muslin wraps, cotton wraps and cocoon wraps, all designed in a range of versatile, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-unisex\"\u003eunisex\u003c\/a\u003e\u003cspan\u003e colours to suit any little one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwaddling your baby has a number of benefits, however, the main reason is to help protect your little one against their natural startle reflex (Moro reflex). This reflex occurs when they feel startled to outside stimuli which may suddenly wake them up. By swaddling your little one, it gives them a feeling of comfort and security of the womb, reducing the reflex from occurring. Shop our collection of Essentials swaddles and wraps at Purebaby now.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"bunny-rug-vanilla-blossom","title":"Blossom Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Blossom \/ OS","offer_id":41390386839735,"sku":"PE1008ES-VANBLOS-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_VANBLOS_IMAGE1.jpg?v=1750352741"},{"product_id":"bunny-rug-vanilla-nautical","title":"Nautical Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Nautical \/ OS","offer_id":41390386938039,"sku":"PE1008ES-VANNAUT-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_VANNAUT_IMAGE1.jpg?v=1750352741"},{"product_id":"bunny-rug-vanilla-wattle-bee","title":"Wattle Bee Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Wattle Bee \/ OS","offer_id":41390387036343,"sku":"PE1008ES-VANWATB-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_VANWATB_IMAGE1.jpg?v=1750352743"},{"product_id":"muslin-wrap-2-pack-pale-pink-blossom","title":"2 Pack Blossom Muslin Wrap","description":"\u003cp\u003eWrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Organic Cotton muslin for a lightweight and breathable swaddle.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003cli\u003eDimensions: 120cm x 120cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton Muslin\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Blossom \/ OS","offer_id":41922103869623,"sku":"PP1018ES-PPBLOS-OS","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1018ES_PPBLOS_IMAGE1.jpg?v=1750356533"},{"product_id":"muslin-wrap-2-pack-wheat-wattle-bee","title":"2 Pack Wattle Bee Muslin Wrap","description":"\u003cp\u003eWrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Organic Cotton muslin for a lightweight and breathable swaddle.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003cli\u003eDimensions: 120cm x 120cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton Muslin\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Wheat Wattle Bee \/ OS","offer_id":41922103902391,"sku":"PP1018ES-WHTWATB-OS","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1018ES_WHTWATB_IMAGE1.jpg?v=1750356553"},{"product_id":"muslin-wrap-2-pack-pale-blue-nautical","title":"2 Pack Nautical Muslin Wrap","description":"\u003cp\u003eWrap your little one in our Essentials 2 Pack Muslin Wrap. Perfect for multiuse swaddling, a lightweight blanket, burp cloth and more! Made from the softest 100% Organic Cotton muslin for a lightweight and breathable swaddle.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e2 pack\u003c\/li\u003e\n\u003cli\u003eLightweight and breathable\u003c\/li\u003e\n\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003cli\u003eDimensions: 120cm x 120cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton Muslin\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Nautical \/ OS","offer_id":41922103935159,"sku":"PP1018ES-PLBNAUT-OS","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1018ES_PLBNAUT_IMAGE1.jpg?v=1750356532"},{"product_id":"bunny-rug-vanilla-bear","title":"Vanilla Bear Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Bear \/ OS","offer_id":42267812626615,"sku":"PE1008ES-VANBEAR-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_VANBEAR_IMAGE1.jpg?v=1750352741"},{"product_id":"bunny-rug-pale-blue-bear","title":"Blue Bear Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Bear \/ OS","offer_id":43316674756791,"sku":"PE1008ES-PBLBR-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_PBLBR_IMAGE1.jpg?v=1750352721"},{"product_id":"bunny-rug-pale-pink-bear","title":"Pink Bear Bunny Rug","description":"\u003cp\u003eWrap your little one in our soft and breathable Essentials Bunny Rug. Perfect for multiuse swaddling or adding a layer of warmth around the house, in the car and out and about in the pram. Made from 100% Organic Cotton for a soft touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eMeasurements: 110cm x 100cm \/ 43 x 39 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Bear \/ OS","offer_id":43316674887863,"sku":"PE1008ES-PPNKBR-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1008ES_PPNKBR_IMAGE1.jpg?v=1750352740"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/collections\/Essentials-Swaddles.jpg?v=1689059854","url":"https:\/\/purebaby.com.au\/collections\/essentials-swaddles-wraps.oembed","provider":"Purebaby","version":"1.0","type":"link"}