{"title":"Essentials","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCreated from comfortable organic cotton, our Essentials collection for babies and kids combines timeless style with highly functional clothing. Designed to be low-fuss, easy to style and versatile, our Essentials baby clothing can be worn time and time again. View the full range of \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-growsuits\"\u003egrowsuits\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-cardigans\"\u003ecardigans\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-singlets\"\u003esinglets\u003c\/a\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-sleep\"\u003esleepwear\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/essentials-accessories\"\u003eaccessories\u003c\/a\u003e\u003cspan\u003e at Purebaby, perfect for every little one. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you're building your baby's first wardrobe, then our Essentials collection are the perfect pieces to help form the basis of it. Choose from a variety of organic cotton growsuits, tops and leggings for everyday wear. You can then complement your Purebaby Essentials with other layering pieces such as coats, jackets and cardigans. The Essential collection focuses on creating timeless, durable pieces making them also perfect for handing down to future children. Shop our range of Purebaby Essential baby clothing now.\u003c\/span\u003e\u003c\/p\u003e\n\u003cstyle type=\"text\/css\"\u003e\u003c!--\ntd {border: 1px solid #ccc;}br {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e","products":[{"product_id":"booties-pale-blue-melange","title":"Booties","description":"\u003cp\u003eKeep those tiny feet warm and protected in our Essentials Booties. Designed with a wide fold over cuff to keep booties in place, wear on their own or over growsuits for additional warmth. Made from 100% Organic Cotton for the softest touch. Available in one size suiting (0000-000) .\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFold over cuff to keep booties secure\u003c\/li\u003e\n\u003cli\u003eSizing suited for newborn to 3 months\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":31314877153365,"sku":"PE1007ES-PNBMEL-OS","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1007ES_PNBMEL_1.jpg?v=1750352715"},{"product_id":"mittens-white","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":31314917851221,"sku":"PE1006ES-WHITE-OS","price":9.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_WHITE_1.jpg?v=1773615067"},{"product_id":"booties-pale-pink-melange","title":"Booties","description":"\u003cp\u003eKeep those tiny feet warm and protected in our Essentials Booties. Designed with a wide fold over cuff to keep booties in place, wear on their own or over growsuits for additional warmth. Made from 100% Organic Cotton for the softest touch. Available in one size suiting (0000-000) .\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFold over cuff to keep booties secure\u003c\/li\u003e\n\u003cli\u003eSizing suited for newborn to 3 months\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":31314921717845,"sku":"PE1007ES-PNPMEL-OS","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1007ES_PNPMEL_1.jpg?v=1750352715"},{"product_id":"booties-white","title":"Booties","description":"\u003cp\u003eKeep those tiny feet warm and protected in our Essentials Booties. Designed with a wide fold over cuff to keep booties in place, wear on their own or over growsuits for additional warmth. Made from 100% Organic Cotton for the softest touch. Available in one size suiting (0000-000) .\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFold over cuff to keep booties secure\u003c\/li\u003e\n\u003cli\u003eSizing suited for newborn to 3 months\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":31314924142677,"sku":"PE1007ES-WHITE-OS","price":12.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1007ES_WHITE_1.png?v=1750352715"},{"product_id":"knot-hat-white","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. Simply untie the knot and re-tie it higher or lower to easily adjust the size as your baby grows. The ribbed band can also be folded up for a smaller fit. Made from 100% Organic Cotton for the softest touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ XXS","offer_id":31314951733333,"sku":"PE1011ES-WHITE-XXS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ XS","offer_id":31314951766101,"sku":"PE1011ES-WHITE-XS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ S","offer_id":31314951798869,"sku":"PE1011ES-WHITE-S","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1011ES_WHITE_1.jpg?v=1750352775"},{"product_id":"mittens-pale-blue-melange","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":31314972082261,"sku":"PE1006ES-PNBMEL-OS","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_PNBMEL_1.jpg?v=1773615068"},{"product_id":"mittens-pale-pink-melange","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":31314972999765,"sku":"PE1006ES-PNPMEL-OS","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_PNPMEL_1.jpg?v=1773615068"},{"product_id":"knot-hat-pale-blue-melange","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. Simply untie the knot and re-tie it higher or lower to easily adjust the size as your baby grows. The ribbed band can also be folded up for a smaller fit. Made from 100% Organic Cotton for the softest touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ XXS","offer_id":31314990235733,"sku":"PE1011ES-PNBMEL-XXS","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ XS","offer_id":31314990268501,"sku":"PE1011ES-PNBMEL-XS","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ S","offer_id":31314990301269,"sku":"PE1011ES-PNBMEL-S","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1011ES_PNBMEL_1.jpg?v=1750352775"},{"product_id":"knot-hat-pale-pink-melange","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. 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