{"title":"Feeding","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNourishing your little one is a precious and intimate experience, and having the right feeding essentials can make it even more enjoyable. Purebaby's feeding collection is designed with love and care, keeping in mind the comfort and safety of your baby. The range includes everything you need to make feeding time a breeze, from bibs and burp cloths to \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/blankets\"\u003eblankets\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/feeding\"\u003ebaby dinnerware\u003c\/a\u003e\u003cspan\u003e. Each product is crafted with the highest quality materials, ensuring they are gentle on your baby's delicate skin and easy to clean. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur baby feeding accessories collection features a variety of bibs in adorable prints and colours, perfect for keeping your little one clean during meal times. The blankets, bibs and cloths are super absorbent, making them ideal for catching any spills or dribbles. For older children, our baby dinnerware sets help introduce eating at the table with cute cutlery, non-slip bowls, easy-to-hold cups and sectioned plates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Purebaby also features lactation biscuits, dummy holders and nursing pads to make feeding time as simple and easy as possible. Whether you're breastfeeding, bottle feeding, or introducing solids, Purebaby's feeding collection has got you covered. Because at the end of the day, it's all about cherishing those precious moments with your little one.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"franjos-biscuits-choc-chip","title":"Franjo's Biscuits Choc Chip","description":"\u003cp\u003eFranjo's best-selling Choc Chip Mama Biscuits are designed to support breastfeeding and pumping mums, to boost milk supply while providing essential nutrition and energy. Packed with natural galactagogues like oats, brewers yeast, buckwheat, and chia seeds, these delicious lactation cookies are a convenient way to fuel your body during breastfeeding.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBegin enjoying our delicious lactation cookies during late pregnancy and continue eating 2-4 daily to support your feeding journey.\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eOats: A natural galactagogue, oats are known to enhance and support milk supply. They are rich in iron, helping to combat postpartum fatigue while nourishing both mother and baby.\u003c\/li\u003e\n\u003cli\u003eChia Seeds: Loaded with Omega-3 fatty acids for optimal brain health and fibre for improved digestion. \u003c\/li\u003e\n\u003cli\u003eFlaxseed Meal: Packed with phytoestrogens, flaxseed meal aids in hormone balance and supports milk production. It's also an excellent source of fibre and Omega-3s.\u003c\/li\u003e\n\u003cli\u003eBuckwheat Flour: High in fibre, magnesium, and antioxidants, buckwheat flour promotes digestion and provides sustained energy throughout the day.\u003c\/li\u003e\n\u003cli\u003eBrewer’s Yeast: This powerhouse ingredient has been traditionally used to boost milk supply and is rich in B vitamins, supporting energy levels and overall wellbeing for breastfeeding mothers.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIngredients: \u003c\/p\u003e\u003cp\u003eAustralian Wholegrain Oats, Organic Buckwheat Flour, Coconut Oil, Coconut Sugar, Organic Maple Syrup, Dark Choc Chips (8%) (Sugar, Vegetable Fat, Cocoa Solids, Emulsifier (Soy Lecithin), Natural Flavour), Water, Brewer's Yeast (3%) (Barley, Wheat), Flaxseed Meal, Vanilla Extract, Chia Seeds, Citric Fibre, Salt, Bicarbonate Soda. \u003c\/p\u003e\u003cp\u003e*Made in a facility that also manufactures products containing Milk, Almond, Sesame, Macadamia, Walnut.\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ OS","offer_id":31315371589717,"sku":"TT001W-MULTI-OS","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/TT001W_MULTI_IMAGE1.jpg?v=1750357487"},{"product_id":"nursing-pads-white","title":"Reusable Nursing Pads Pack","description":"\u003cp\u003eOur reusable Nursing Pads are designed to bring comfort and confidence to your feeding journey. Crafted from soft 100% organic cotton velour, these breast pads sit gently against your skin while absorbing any leaks to keep you feeling dry and supported throughout the day or night. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOur nursing pads feature multiple layers for added absorbency, while remaining breathable to help prevent irritation and support sensitive skin. They're super-soft, made to fit comfortably following the curves of your breast, and easy to wash—making them the ideal eco-conscious alternative to disposable options. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy you'll love them: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eMade from soft 100% organic cotton velour – gentle on delicate skin \u003c\/li\u003e\n\u003cli\u003eReusable and washable – a sustainable choice \u003c\/li\u003e\n\u003cli\u003eInternal thin layer of Polyurethane to help prevent leakage\u003c\/li\u003e\n\u003cli\u003eDesigned to fit comfortably in your bra with a barely-there feel \u003c\/li\u003e\n\u003cli\u003ePerfect for everyday use, at home or on the go \u003c\/li\u003e\n\u003cli\u003eOne size fits most - with a 11cm diameter \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to use: \u003c\/p\u003e\u003cp\u003ePlace the pad inside your bra and adjust for a comfortable fit. Swap as needed throughout the day. After use, pop them into your laundry in a mesh bag with similar colours on a gentle cycle, or hand wash in warm water. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":40922620068023,"sku":"PE1150ES-WHITE-OS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1150ES_WHITE_IMAGE1.jpg?v=1750352971"},{"product_id":"bibs-paci-braid-blush-ivory","title":"BIBS Dummy Braid Clip","description":"\u003cp\u003eThe BIBS Pacifier Clip will be the third hand you always wish. Keep your little ones dummy secure with this easy to use clip. Simply attach your dummy to one end, and the metal clip onto your baby's clothing to ensure their dummy stays close to hand for any soothing situation. This practical product can be used both at home, in the stroller, or out and about to prevent their dummy from getting lost, or dirty by falling to the ground or floor. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e100% organic cotton braid\u003c\/li\u003e\n\u003cli\u003eNickel-free metal clips that easily attach to your baby’s clothes\u003c\/li\u003e\n\u003cli\u003eSuitable for all BIBS pacifiers\u003c\/li\u003e\n\u003cli\u003eMeasures 22cm to meet specific rules and standards\u003c\/li\u003e\n\u003cli\u003eComplies with the European Standard EN 12586+A1:2011\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Blush\/Ivory \/ OS","offer_id":41125385109687,"sku":"9401107-BLSHIVRY-OS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/9401107_BLSHIVRY_IMAGE1.jpg?v=1780330000"},{"product_id":"bibs-pacifier-clip-ivory-vanilla","title":"BIBS Dummy Braid Clip","description":"\u003cp\u003eThe BIBS Pacifier Clip will be the third hand you always wish. 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This practical product can be used both at home, in the stroller, or out and about to prevent their dummy from getting lost, or dirty by falling to the ground or floor. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e100% organic cotton braid\u003c\/li\u003e\n\u003cli\u003eNickel-free metal clips that easily attach to your baby’s clothes\u003c\/li\u003e\n\u003cli\u003eSuitable for all BIBS pacifiers\u003c\/li\u003e\n\u003cli\u003eMeasures 22cm to meet specific rules and standards\u003c\/li\u003e\n\u003cli\u003eComplies with the European Standard EN 12586+A1:2011\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Ivory Vanilla \/ OS","offer_id":41696891961527,"sku":"9401110-IVRYVAN-OS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/9401110_IVRYVAN_IMAGE1.jpg?v=1780330000"},{"product_id":"bibs-pacifier-clip-baby-blue-ivory","title":"BIBS Dummy Braid Clip","description":"\u003cp\u003eThe BIBS Pacifier Clip will be the third hand you always wish. 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This practical product can be used both at home, in the stroller, or out and about to prevent their dummy from getting lost, or dirty by falling to the ground or floor. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e100% organic cotton braid\u003c\/li\u003e\n\u003cli\u003eNickel-free metal clips that easily attach to your baby’s clothes\u003c\/li\u003e\n\u003cli\u003eSuitable for all BIBS pacifiers\u003c\/li\u003e\n\u003cli\u003eMeasures 22cm to meet specific rules and standards\u003c\/li\u003e\n\u003cli\u003eComplies with the European Standard EN 12586+A1:2011\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Baby Blue Ivory \/ OS","offer_id":41696891994295,"sku":"9401112-BBLUIVY-OS","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/9401112_BBLUIVY_IMAGE1.jpg?v=1780330001"},{"product_id":"2-pack-essential-dribble-bib-vanilla-bear-pack","title":"Vanilla Bear 2 Pack Dribble Bib","description":"\u003cp\u003eOur 2 Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! Made from the softest 100% Organic Cotton with an absorbent towelling backing. Fastens with adjustable snap buttons.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable snap clip fastening\u003c\/li\u003e\n\u003cli\u003eAbsorbent towelling reverse\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Bear Pack \/ OS","offer_id":42270994464951,"sku":"PP1110ES-VANBEARPK-OS","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1110ES_VANBEARPK_IMAGE1.jpg?v=1750356630"},{"product_id":"2-pack-essential-dribble-bib-vanilla-wattle-bee-pack","title":"Wattle Bee 2 Pack Dribble Bib","description":"\u003cp\u003eOur 2 Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! Made from the softest 100% Organic Cotton with an absorbent towelling backing. Fastens with adjustable snap buttons.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable snap clip fastening\u003c\/li\u003e\n\u003cli\u003eAbsorbent towelling reverse\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Wattle Bee Pack \/ OS","offer_id":42270994530487,"sku":"PP1110ES-VANWATPK-OS","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1110ES_VANWATPK_IMAGE1.jpg?v=1750356637"},{"product_id":"2-pack-essential-dribble-bib-vanilla-nautical-pack","title":"Nautical 2 Pack Dribble Bib","description":"\u003cp\u003eOur 2 Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! Made from the softest 100% Organic Cotton with an absorbent towelling backing. Fastens with adjustable snap buttons.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable snap clip fastening\u003c\/li\u003e\n\u003cli\u003eAbsorbent towelling reverse\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla Nautical Pack \/ OS","offer_id":42270994563255,"sku":"PP1110ES-VANNATPK-OS","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1110ES_VANNATPK_IMAGE1.jpg?v=1750356635"},{"product_id":"2-pack-essential-dribble-bib-vanilla-blossom-pack","title":"Blossom 2 Pack Dribble Bib","description":"\u003cp\u003eOur 2 Pack Essential Dribble Bib is perfect for avoiding any spills and keeping those dribbles at bay! 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Designed for babies who are ready to explore new flavours and begin self feeding, this set brings together softness, practicality and a sweet, playful look.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMade from food-grade silicone that’s gentle on gums, each piece is simple for tiny hands to hold and safe for everyday use. The set features a silicone bowl, plate, double-handled cup for confident gripping and a soft self-feeding spoon. Available in three sweet colours and designs, it’s a thoughtful choice for everyday kids feeding at home or while out and about. The set is BPA free and suitable from 6 months.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eCleaning is easy too. Simply place the pieces on the top shelf of the dishwasher or wash them in warm water with mild soap. Perfect for busy meal times and little ones who love to explore.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It:\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSupports growing independence: The easy-grip spoon and double-handled cup help your baby build confidence as they learn to feed and drink on their own.\u003c\/li\u003e\n\u003cli\u003ePractical for daily use: Food-grade silicone is durable, flexible and gentle, while the whole set can be popped into the dishwasher for everyday convenience.\u003c\/li\u003e\n\u003cli\u003eBrings joy to meal time: The sweet colours and playful details help make meals fun, comforting and a moment you and your little one can enjoy together.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e\u003cbr\u003ePair it with our matching Silicone Feeding Bib for a complete meal time essentials bundle.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Bush babies \/ OS","offer_id":42465604108471,"sku":"PH2027NS-BUBY-OS","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2027NS_BUBY_IMAGE1.jpg?v=1750353215"},{"product_id":"silicone-feeding-bib-2-pack-blossom","title":"Blossom 2 Pack Silicone Bib","description":"\u003cp\u003eMake mealtimes a little cleaner with our  2 Pack Silicone Feeding Bib. Designed to catch drips, crumbs and all the little surprises that come with feeding, these soft silicone baby bibs help keep your little one comfy while keeping outfits cleaner for longer. The deep scoop pocket gives you extra support during messy meals, and the adjustable neck fastening grows comfortably with your baby.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis helpful set includes two lightweight bibs and is available in three sweet colours and designs so you can choose the style that suits your little one best. Each bib is made from food-grade silicone that’s BPA free, gentle on delicate skin and durable enough for everyday feeding. 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