{"title":"Newborn Wardrobe Checklist","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-textstyleruns='{\"1\":0}[null,110,{\"5\":1,\"9\":1}]{\"1\":128}[null,142,{\"5\":1,\"9\":1}]{\"1\":151}[null,226,{\"5\":1,\"9\":1}]{\"1\":242}[null,268,{\"5\":1,\"9\":1}]{\"1\":283}' data-sheets-userformat='{\"2\":15359,\"3\":{\"1\":0},\"4\":[null,2,16777215],\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,14277081]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,0]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,14277081]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":[null,2,14277081]},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":1,\"10\":1,\"11\":4,\"12\":0,\"14\":[null,2,0],\"15\":\"Franklin Gothic\",\"16\":10}' data-sheets-value=\"{\u0026quot;1\u0026quot;:2,\u0026quot;2\u0026quot;:\u0026quot;Shop our must-have newborn essentials for your little one's first weeks at home. Get everything you need from swaddles and wraps, to onesies, bodysuits and growsuits. For more helpful information for new parents, join in on a Nesting Workshop and listen to our latest Pure Parenthood podcast now.\u0026quot;}\"\u003eShop our must-have newborn essentials for your little one's first weeks at home. Get everything you need fro\u003cspan style=\"color: #000000;\"\u003em \u003ca href=\"https:\/\/purebaby.com.au\/collections\/essentials-swaddles-wraps\" style=\"color: #000000;\"\u003eswaddles and wraps\u003c\/a\u003e, to onesies, \u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-bodysuits\" style=\"color: #000000;\"\u003ebodysuits\u003c\/a\u003e and growsuits. For more helpful information for new parents, join in on a \u003ca href=\"https:\/\/purebaby.com.au\/pages\/nesting-workshop\" style=\"color: #000000;\"\u003eNesting Workshop\u003c\/a\u003e and listen to our latest \u003ca href=\"https:\/\/purebaby.com.au\/pages\/pure-parenthood\" style=\"color: #000000;\"\u003ePure Parenthood\u003c\/a\u003e podcast now\u003c\/span\u003e.\u003c\/span\u003e","products":[{"product_id":"purebaby-goat-hair-brush-w-box-natural","title":"Purebaby Goat Hair Brush","description":"\u003cp\u003eOur best-selling Goat Hair Brush is soft and gentle on your little one's head - perfect for stimulating new hair growth, assisting in loosening cradle cap, and promoting baby massage while stimulating blood flow. Crafted with ultra-soft, natural goat hair bristles and a 100% beechwood handle, this baby brush ensures a comforting and caring experience for your baby using only natural materials.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re caring for delicate baby hair or sharing a bonding moment during bath time, this baby hair brush is a thoughtful gift that supports scalp health and relaxation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach brush comes packaged in a Purebaby box, making it an ideal newborn gift. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft natural bristles: Kind to newborn scalps and gentle on fine hair \u003c\/li\u003e\n\u003cli\u003ePromotes bonding: Create calm, soothing moments during brushing \u003c\/li\u003e\n\u003cli\u003eSupports scalp health: Assists in reducing cradle cap and evenly distributes natural oils \u003c\/li\u003e\n\u003cli\u003eStimulates blood flow: Encourages healthy hair growth through gentle massage \u003c\/li\u003e\n\u003cli\u003eStylish \u0026amp; sustainable: Made from 100% beechwood and natural goat hair, and presented in a recyclable Purebaby box \u003c\/li\u003e\n\u003cli\u003ePerfect for gifting: Comes beautifully boxed and measures 19cm in length \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use: \u003c\/p\u003e\u003cp\u003eUse daily to brush your baby's hair or massage their scalp. Always use gentle strokes and clean the brush regularly to maintain hygiene. For best results, we recommend cleaning the brush once a week by following the below instructions. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLooking After Your Brush: \u003c\/p\u003e\u003cp\u003eThe wood handle is splash proof and can be wiped clean with a damp cloth. If you find the bristles become dusty, you can run your clean fingertips through them and tap the bristles on your hand to loosen any residue. A soft damp face cloth can be used on the bristles to freshen them up. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a deeper clean, the bristles can be washed with whatever baby wash you are using on your baby if needed. Make sure you always dry the brush with the bristles facing down so moisture doesn’t seep into the wooden handle. Please be careful not to get the wooden handle wet to avoid cracking or damage. Some bristles may fall out over time.  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"NATURAL \/ -","offer_id":41551462695095,"sku":"PBHAIRBRBX-NATUR--","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PBHAIRBRBX_NATUR_IMAGE1.jpg?v=1779897804"},{"product_id":"mittens-white","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":31314917851221,"sku":"PE1006ES-WHITE-OS","price":9.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_WHITE_1.jpg?v=1773615067"},{"product_id":"booties-white","title":"Booties","description":"\u003cp\u003eKeep those tiny feet warm and protected in our Essentials Booties. Designed with a wide fold over cuff to keep booties in place, wear on their own or over growsuits for additional warmth. Made from 100% Organic Cotton for the softest touch. Available in one size suiting (0000-000) .\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFold over cuff to keep booties secure\u003c\/li\u003e\n\u003cli\u003eSizing suited for newborn to 3 months\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":31314924142677,"sku":"PE1007ES-WHITE-OS","price":12.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1007ES_WHITE_1.png?v=1750352715"},{"product_id":"knot-hat-white","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. Simply untie the knot and re-tie it higher or lower to easily adjust the size as your baby grows. The ribbed band can also be folded up for a smaller fit. Made from 100% Organic Cotton for the softest touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ XXS","offer_id":31314951733333,"sku":"PE1011ES-WHITE-XXS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ XS","offer_id":31314951766101,"sku":"PE1011ES-WHITE-XS","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ S","offer_id":31314951798869,"sku":"PE1011ES-WHITE-S","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1011ES_WHITE_1.jpg?v=1750352775"},{"product_id":"mittens-pale-blue-melange","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":31314972082261,"sku":"PE1006ES-PNBMEL-OS","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_PNBMEL_1.jpg?v=1773615068"},{"product_id":"ribbed-bodysuit-long-sleeve-pale-pink-melange","title":"Long Sleeve Ribbed Bodysuit","description":"\u003cp\u003eYou can never have enough basics, and our Ribbed Long Sleeve Bodysuit is perfect for everyday wear and comfort!  Bodysuits are an essential layering style for newborns, ensuring your little ones stomach and back stay covered and warm. Made from the softest organic cotton rib blend, mix and match this bodysuit to create endless outfits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSnap clips at the leg and shoulder for easy dressing\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eAll over ribbing\u003c\/li\u003e\n\u003cli\u003eMade from 98% Organic Cotton\/2% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ 0000","offer_id":31315021135957,"sku":"PN1006ES-PNPMEL-0000","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ 000","offer_id":31315021234261,"sku":"PN1006ES-PNPMEL-000","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ 00","offer_id":31315021299797,"sku":"PN1006ES-PNPMEL-00","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ 0","offer_id":31315021398101,"sku":"PN1006ES-PNPMEL-0","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ 1","offer_id":31315021463637,"sku":"PN1006ES-PNPMEL-1","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ 2","offer_id":51637562507633,"sku":"PN1006ES-PNPMEL-2","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN1006ES_PNPMEL_IMAGE1.jpg?v=1759288411"},{"product_id":"ribbed-bodysuit-long-sleeve-pale-blue-melange","title":"Long Sleeve Ribbed Bodysuit","description":"\u003cp\u003eYou can never have enough basics, and our Ribbed Long Sleeve Bodysuit is perfect for everyday wear and comfort!  Bodysuits are an essential layering style for newborns, ensuring your little ones stomach and back stay covered and warm. Made from the softest organic cotton rib blend, mix and match this bodysuit to create endless outfits.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSnap clips at the leg and shoulder for easy dressing\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eAll over ribbing\u003c\/li\u003e\n\u003cli\u003eMade from 98% Organic Cotton\/2% Elastane\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ 0000","offer_id":31315094667349,"sku":"PN1006ES-PNBMEL-0000","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ 000","offer_id":31315094700117,"sku":"PN1006ES-PNBMEL-000","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ 00","offer_id":31315094732885,"sku":"PN1006ES-PNBMEL-00","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ 0","offer_id":31315094765653,"sku":"PN1006ES-PNBMEL-0","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ 1","offer_id":31315094798421,"sku":"PN1006ES-PNBMEL-1","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ 2","offer_id":51637562474865,"sku":"PN1006ES-PNBMEL-2","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN1006ES_PNBMEL_IMAGE1.jpg?v=1759288411"},{"product_id":"easy-neck-l-s-bodysuit-2-pack-white-1","title":"2 Pack Easy Neck Long Sleeve Bodysuit","description":"\u003cp\u003eOur convenient 2 Pack Easy Neck Long Sleeve Bodysuit features our best-selling bodysuit, an essential layering style for newborns. The all in one style ensures the torso stays covered and warm, while the snap buttons at the nappy allow for easy dressing. Made from the softest 100% Organic Cotton making the bodysuit gentle and breathable on the skin. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSnap clips at the nappy\u003c\/li\u003e\n\u003cli\u003eEnvelope neckline for easy dressing\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ 00000","offer_id":31315256803413,"sku":"PP1003ES-WHITE-00000","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 0000","offer_id":31315256836181,"sku":"PP1003ES-WHITE-0000","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 000","offer_id":31315256868949,"sku":"PP1003ES-WHITE-000","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 00","offer_id":31315256901717,"sku":"PP1003ES-WHITE-00","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 0","offer_id":31315256934485,"sku":"PP1003ES-WHITE-0","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 1","offer_id":31315256967253,"sku":"PP1003ES-WHITE-1","price":29.95,"currency_code":"AUD","in_stock":true},{"title":"White \/ 2","offer_id":31315257000021,"sku":"PP1003ES-WHITE-2","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PP1003ES_WHITE_IMAGE1.jpg?v=1783613118"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/collections\/nesting-1.png?v=1568092793","url":"https:\/\/purebaby.com.au\/collections\/first-wardrobe-checklist.oembed","provider":"Purebaby","version":"1.0","type":"link"}