{"title":"Gender Reveal Gifts","description":"\u003cp dir=\"ltr\"\u003eGender reveals are cause for celebration, and what better way to join in the festivities than to bring a gorgeous gift from Purebaby’s collection? We’ve got plenty to choose from, whether you’re hoping to add to the parents’ organic swaddle collection, bathtime goodies, or toy shelves. We have plenty of unisex clothing, too, so even if you don’t know the gender quite yet, you can still get them something you know will come in handy when the baby comes. \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eOur \u003ca href=\"https:\/\/purebaby.com.au\/collections\/essentials\"\u003ebaby essentials\u003c\/a\u003e collection includes clothing for girls, boys, and unisex, making it perfect for gender reveal parties. If you want to play it safe, though, why not check out our \u003ca href=\"https:\/\/purebaby.com.au\/collections\/essentials-blankets\"\u003eblankets\u003c\/a\u003e, \u003ca href=\"https:\/\/purebaby.com.au\/collections\/teethers\"\u003eteethers\u003c\/a\u003e, \u003ca href=\"https:\/\/purebaby.com.au\/collections\/rattles\"\u003erattles\u003c\/a\u003e, and \u003ca href=\"https:\/\/purebaby.com.au\/collections\/cuddle\"\u003esoft toys\u003c\/a\u003e? We also think buying a \u003ca href=\"https:\/\/purebaby.com.au\/collections\/books\"\u003ebook\u003c\/a\u003e is a gorgeous idea for a gender reveal party - you can even write a little message in the front for the future baby! \u003c\/p\u003e","products":[{"product_id":"gift-card","title":"Gift Card","description":"\u003cp class=\"p1\"\u003eGift vouchers are a lovely idea when you are finding it hard to select a gift!\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eYou can select either a Gift Card that is posted out, or an Electronic Gift Voucher that will be emailed to the nominated email address instantly. Purebaby gift vouchers can be redeemed in store or online and are valid for 36 months.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIf you would like to send a personal message with your electronic gift voucher, please email the voucher to your own email address and then forward it to your recipient with a message.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eIf you receive your electronic voucher and it is not how you would like it to appear, please email online@purebaby.com.au and we can adjust this for you.\u003c\/p\u003e","brand":"Purebaby AU","offers":[{"title":"25 \/ Physical","offer_id":23238663536725,"sku":"gift-phy-25","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"50 \/ Physical","offer_id":23238663569493,"sku":"gift-phy-50","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"60 \/ Physical","offer_id":23238663602261,"sku":"gift-phy-60","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"75 \/ Physical","offer_id":23238663635029,"sku":"gift-phy-75","price":75.0,"currency_code":"AUD","in_stock":true},{"title":"100 \/ Physical","offer_id":23238663667797,"sku":"gift-phy-100","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"150 \/ Physical","offer_id":23238663700565,"sku":"gift-phy-150","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"200 \/ Physical","offer_id":23238663733333,"sku":"gift-phy-200","price":200.0,"currency_code":"AUD","in_stock":true},{"title":"250 \/ Physical","offer_id":23238663766101,"sku":"gift-phy-250","price":250.0,"currency_code":"AUD","in_stock":true},{"title":"300 \/ Physical","offer_id":23238663798869,"sku":"gift-phy-300","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"400 \/ Physical","offer_id":23238663831637,"sku":"gift-phy-400","price":400.0,"currency_code":"AUD","in_stock":true},{"title":"500 \/ Physical","offer_id":23238663864405,"sku":"gift-phy-500","price":500.0,"currency_code":"AUD","in_stock":true},{"title":"25 \/ Digital","offer_id":23238663897173,"sku":"gift-digit-25","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"50 \/ Digital","offer_id":23238663929941,"sku":"gift-digit-50","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"60 \/ Digital","offer_id":23238663962709,"sku":"gift-digit-60","price":60.0,"currency_code":"AUD","in_stock":true},{"title":"75 \/ Digital","offer_id":23238663995477,"sku":"gift-digit-75","price":75.0,"currency_code":"AUD","in_stock":true},{"title":"100 \/ Digital","offer_id":23238664028245,"sku":"gift-digit-100","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"150 \/ Digital","offer_id":23238664061013,"sku":"gift-digit-150","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"200 \/ Digital","offer_id":23238664093781,"sku":"gift-digit-200","price":200.0,"currency_code":"AUD","in_stock":true},{"title":"250 \/ Digital","offer_id":23238664126549,"sku":"gift-digit-250","price":250.0,"currency_code":"AUD","in_stock":true},{"title":"300 \/ Digital","offer_id":23238664159317,"sku":"gift-digit-300","price":300.0,"currency_code":"AUD","in_stock":true},{"title":"400 \/ Digital","offer_id":23238664192085,"sku":"gift-digit-400","price":400.0,"currency_code":"AUD","in_stock":true},{"title":"500 \/ Digital","offer_id":23238664224853,"sku":"gift-digit-500","price":500.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/Gift_Card_IMAGE1.jpg?v=1697066187"},{"product_id":"fb-flatout-bear-latte-small","title":"FLATOUTbear Baby Latte","description":"\u003cp\u003eMini in size, big on cuddles! Soft, snuggly, and flat, FLATOUTbear Baby is a mini version of the original,  it’s a cuddly companion for all ages and easy to take anywhere - always ready with a snuggle when you need it most. Handmade from 100% Australian sheepskin, this cuddly FLATOUTbear Baby is naturally calming, beautifully soft and irresistibly huggable. The ultimate natural comforter and companion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e18cm tall × 16cm wide × 4cm flat\u003c\/li\u003e\n\u003cli\u003eMeets Australian, NZ, USA, EU \u0026amp; UK toy safety standards\u003c\/li\u003e\n\u003cli\u003eEvery bear is unique — colour and texture may vary naturally\u003c\/li\u003e\n\u003cli\u003eWarm hand wash and dry in the shade\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ -","offer_id":41551492448439,"sku":"FBLATTESM-TAN--","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/FBLATTESM_TAN_IMAGE1.jpg?v=1772584350"},{"product_id":"fb-flatout-bear-pink-small","title":"FLATOUTbear Baby Rosie","description":"\u003cp\u003eMini in size, big on cuddles! Soft, snuggly, and flat, FLATOUTbear Baby is a mini version of the original,  it’s a cuddly companion for all ages and easy to take anywhere - always ready with a snuggle when you need it most. Handmade from 100% Australian sheepskin, this cuddly FLATOUTbear Baby is naturally calming, beautifully soft and irresistibly huggable. The ultimate natural comforter and companion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e18cm tall × 16cm wide × 4cm flat\u003c\/li\u003e\n\u003cli\u003eMeets Australian, NZ, USA, EU \u0026amp; UK toy safety standards\u003c\/li\u003e\n\u003cli\u003eEvery bear is unique — colour and texture may vary naturally\u003c\/li\u003e\n\u003cli\u003eWarm hand wash and dry in the shade\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ -","offer_id":31314532892757,"sku":"FBPINKSM-PINK--","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/FBPINKSM_PINK_IMAGE1.jpg?v=1772584350"},{"product_id":"purebaby-goat-hair-brush-w-box-natural","title":"Purebaby Goat Hair Brush","description":"\u003cp\u003eOur best-selling Goat Hair Brush is soft and gentle on your little one's head - perfect for stimulating new hair growth, assisting in loosening cradle cap, and promoting baby massage while stimulating blood flow. Crafted with ultra-soft, natural goat hair bristles and a 100% beechwood handle, this baby brush ensures a comforting and caring experience for your baby using only natural materials.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re caring for delicate baby hair or sharing a bonding moment during bath time, this baby hair brush is a thoughtful gift that supports scalp health and relaxation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach brush comes packaged in a Purebaby box, making it an ideal newborn gift. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft natural bristles: Kind to newborn scalps and gentle on fine hair \u003c\/li\u003e\n\u003cli\u003ePromotes bonding: Create calm, soothing moments during brushing \u003c\/li\u003e\n\u003cli\u003eSupports scalp health: Assists in reducing cradle cap and evenly distributes natural oils \u003c\/li\u003e\n\u003cli\u003eStimulates blood flow: Encourages healthy hair growth through gentle massage \u003c\/li\u003e\n\u003cli\u003eStylish \u0026amp; sustainable: Made from 100% beechwood and natural goat hair, and presented in a recyclable Purebaby box \u003c\/li\u003e\n\u003cli\u003ePerfect for gifting: Comes beautifully boxed and measures 19cm in length \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use: \u003c\/p\u003e\u003cp\u003eUse daily to brush your baby's hair or massage their scalp. Always use gentle strokes and clean the brush regularly to maintain hygiene. For best results, we recommend cleaning the brush once a week by following the below instructions. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLooking After Your Brush: \u003c\/p\u003e\u003cp\u003eThe wood handle is splash proof and can be wiped clean with a damp cloth. If you find the bristles become dusty, you can run your clean fingertips through them and tap the bristles on your hand to loosen any residue. A soft damp face cloth can be used on the bristles to freshen them up. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a deeper clean, the bristles can be washed with whatever baby wash you are using on your baby if needed. Make sure you always dry the brush with the bristles facing down so moisture doesn’t seep into the wooden handle. Please be careful not to get the wooden handle wet to avoid cracking or damage. Some bristles may fall out over time.  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"NATURAL \/ -","offer_id":41551462695095,"sku":"PBHAIRBRBX-NATUR--","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PBHAIRBRBX_NATUR_IMAGE1.jpg?v=1757952341"},{"product_id":"mittens-white","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":31314917851221,"sku":"PE1006ES-WHITE-OS","price":9.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_WHITE_1.jpg?v=1773615067"},{"product_id":"mittens-pale-blue-melange","title":"Essentials Mittens","description":"\u003cp\u003eKeep your little ones hands nice and warm and face protected with our Essentials Mittens. Made from 100% Organic Cotton for a soft and gentle touch against your newborns skin. 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Our Essentials Mittens are one size fits most (up to 3 months). \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft elasticated opening to keep mittens secure\u003c\/li\u003e\n\u003cli\u003eOne size (newborn to 3 months)\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":31314972999765,"sku":"PE1006ES-PNPMEL-OS","price":9.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1006ES_PNPMEL_1.jpg?v=1773615068"},{"product_id":"knot-hat-pale-blue-melange","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. Simply untie the knot and re-tie it higher or lower to easily adjust the size as your baby grows. The ribbed band can also be folded up for a smaller fit. Made from 100% Organic Cotton for the softest touch.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ XXS","offer_id":31314990235733,"sku":"PE1011ES-PNBMEL-XXS","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ XS","offer_id":31314990268501,"sku":"PE1011ES-PNBMEL-XS","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ S","offer_id":31314990301269,"sku":"PE1011ES-PNBMEL-S","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1011ES_PNBMEL_1.jpg?v=1750352775"},{"product_id":"knot-hat-pale-pink-melange","title":"Knot Hat","description":"\u003cp\u003eA year round must-have for newborns, our best-selling Knot Hat features an adjustable design for the perfect fit. 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The all in one style ensures their torso stays covered and warm, while the snap clips at the nappy allow for easy dressing. Made from the softest 100% Organic Cotton making the bodysuit gentle and breathable on the skin. 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