{"title":"Nursery Essentials","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eNurturing your little one's growth and development is a journey filled with love, care, and the desire to provide the best for them. Purebaby understands this and offers a range of homewares designed with your baby's comfort and safety in mind. From soft, \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/bedding\"\u003eorganic cotton bedding\u003c\/a\u003e\u003cspan\u003e to adorable nursery decor, every item is crafted with the utmost attention to detail, ensuring your baby's environment is as nurturing as your love. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe collection features a variety of essentials that cater to your baby's needs while adding a touch of charm to their surroundings. The organic cotton cot sheets and \u003c\/span\u003e\u003ca class=\"waffle-rich-text-link\" href=\"https:\/\/purebaby.com.au\/collections\/blankets\"\u003eblankets\u003c\/a\u003e\u003cspan\u003e are gentle on your baby's delicate skin, providing a comfortable and cosy sleep environment. The muslin wraps are made from pure organic cotton, making them perfect for wrapping your little one after a warm bath, ensuring they stay warm and snug. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur homewares collection also adds a delightful aesthetic to your baby's nursery. The beautifully designed playmats, with their charming prints, add a touch of whimsy to your baby's room. The quilted coverlets, apart from being a comfortable bedding essential, also double as attractive decor pieces. With Purebaby's homewares, you're not just creating a safe and comfortable space for your baby, but also a delightful environment that stimulates their senses and fosters their growth.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"purebaby-goat-hair-brush-w-box-natural","title":"Purebaby Goat Hair Brush","description":"\u003cp\u003eOur best-selling Goat Hair Brush is soft and gentle on your little one's head - perfect for stimulating new hair growth, assisting in loosening cradle cap, and promoting baby massage while stimulating blood flow. Crafted with ultra-soft, natural goat hair bristles and a 100% beechwood handle, this baby brush ensures a comforting and caring experience for your baby using only natural materials.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you’re caring for delicate baby hair or sharing a bonding moment during bath time, this baby hair brush is a thoughtful gift that supports scalp health and relaxation. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach brush comes packaged in a Purebaby box, making it an ideal newborn gift. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It: \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft natural bristles: Kind to newborn scalps and gentle on fine hair \u003c\/li\u003e\n\u003cli\u003ePromotes bonding: Create calm, soothing moments during brushing \u003c\/li\u003e\n\u003cli\u003eSupports scalp health: Assists in reducing cradle cap and evenly distributes natural oils \u003c\/li\u003e\n\u003cli\u003eStimulates blood flow: Encourages healthy hair growth through gentle massage \u003c\/li\u003e\n\u003cli\u003eStylish \u0026amp; sustainable: Made from 100% beechwood and natural goat hair, and presented in a recyclable Purebaby box \u003c\/li\u003e\n\u003cli\u003ePerfect for gifting: Comes beautifully boxed and measures 19cm in length \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHow to Use: \u003c\/p\u003e\u003cp\u003eUse daily to brush your baby's hair or massage their scalp. Always use gentle strokes and clean the brush regularly to maintain hygiene. For best results, we recommend cleaning the brush once a week by following the below instructions. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLooking After Your Brush: \u003c\/p\u003e\u003cp\u003eThe wood handle is splash proof and can be wiped clean with a damp cloth. If you find the bristles become dusty, you can run your clean fingertips through them and tap the bristles on your hand to loosen any residue. A soft damp face cloth can be used on the bristles to freshen them up. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor a deeper clean, the bristles can be washed with whatever baby wash you are using on your baby if needed. Make sure you always dry the brush with the bristles facing down so moisture doesn’t seep into the wooden handle. Please be careful not to get the wooden handle wet to avoid cracking or damage. Some bristles may fall out over time.  \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"NATURAL \/ -","offer_id":41551462695095,"sku":"PBHAIRBRBX-NATUR--","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PBHAIRBRBX_NATUR_IMAGE1.jpg?v=1757952341"},{"product_id":"franjos-biscuits-choc-chip","title":"Franjo's Biscuits Choc Chip","description":"\u003cp\u003eFranjo's best-selling Choc Chip Mama Biscuits are designed to support breastfeeding and pumping mums, to boost milk supply while providing essential nutrition and energy. Packed with natural galactagogues like oats, brewers yeast, buckwheat, and chia seeds, these delicious lactation cookies are a convenient way to fuel your body during breastfeeding.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBegin enjoying our delicious lactation cookies during late pregnancy and continue eating 2-4 daily to support your feeding journey.\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eOats: A natural galactagogue, oats are known to enhance and support milk supply. They are rich in iron, helping to combat postpartum fatigue while nourishing both mother and baby.\u003c\/li\u003e\n\u003cli\u003eChia Seeds: Loaded with Omega-3 fatty acids for optimal brain health and fibre for improved digestion. \u003c\/li\u003e\n\u003cli\u003eFlaxseed Meal: Packed with phytoestrogens, flaxseed meal aids in hormone balance and supports milk production. It's also an excellent source of fibre and Omega-3s.\u003c\/li\u003e\n\u003cli\u003eBuckwheat Flour: High in fibre, magnesium, and antioxidants, buckwheat flour promotes digestion and provides sustained energy throughout the day.\u003c\/li\u003e\n\u003cli\u003eBrewer’s Yeast: This powerhouse ingredient has been traditionally used to boost milk supply and is rich in B vitamins, supporting energy levels and overall wellbeing for breastfeeding mothers.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIngredients: \u003c\/p\u003e\u003cp\u003eAustralian Wholegrain Oats, Organic Buckwheat Flour, Coconut Oil, Coconut Sugar, Organic Maple Syrup, Dark Choc Chips (8%) (Sugar, Vegetable Fat, Cocoa Solids, Emulsifier (Soy Lecithin), Natural Flavour), Water, Brewer's Yeast (3%) (Barley, Wheat), Flaxseed Meal, Vanilla Extract, Chia Seeds, Citric Fibre, Salt, Bicarbonate Soda. \u003c\/p\u003e\u003cp\u003e*Made in a facility that also manufactures products containing Milk, Almond, Sesame, Macadamia, Walnut.\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ OS","offer_id":31315371589717,"sku":"TT001W-MULTI-OS","price":27.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/TT001W_MULTI_IMAGE1.jpg?v=1750357487"},{"product_id":"diary-of-a-wombat-multi-coloured","title":"Diary of a Wombat","description":"\u003cp\u003eMonday Morning: Slept.\u003c\/p\u003e\u003cp\u003eAfternoon: Slept.\u003c\/p\u003e\u003cp\u003eEvening: Ate.\u003c\/p\u003e\u003cp\u003eScratched.\u003c\/p\u003e\u003cp\u003eNight: Ate.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA typical day. Don't be fooled. this wombat leads a very busy and demanding life. She wrestles unknown creatures, runs her own digging business, and most difficult of all - trains her humans. She teaches them when she would like carrots, when she would like oats and when she would like both at the same time. But these humans are slow learners. Find out how one wombat - between scratching, sleeping and eating - manages to fit the difficult job of training humans into her busy schedule.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003eAge 0-3 years\u003c\/li\u003e\n\u003cli\u003e16 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 22cm x 16cm\u003c\/li\u003e\n\u003cli\u003eAuthor: Jackie French\u003c\/li\u003e\n\u003cli\u003eIllustrator: Bruce Whatley\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146004053,"sku":"BB1004NS-MULTI-OS","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1004NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"the-very-hungry-caterpillar-multi-coloured","title":"The Very Hungry Caterpillar","description":"\u003cp\u003eA much-loved classic, The Very Hungry Caterpillar has won over millions of readers with its vivid and colourful collage illustrations and its deceptively simply, hopeful story. With its die-cut pages and finger-sized holes to explore, this is a richly satisfying book for children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003eAges 0-3 years\u003c\/li\u003e\n\u003cli\u003e26 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 13 x 19cm\u003c\/li\u003e\n\u003cli\u003eAuthor \u0026amp; Illustrator: Eric Carle\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146069589,"sku":"BB1007NS-MULTI-OS","price":14.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1007NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"guess-how-much-i-love-you-multi-coloured","title":"Guess How Much I Love You","description":"\u003cp\u003eSometimes, when you love someone very, very much, you want to find a way of describing how much you treasure them. But, as Little Nutbrown Hare and Big Nutbrown Hare discover, love is not always an easy thing to measure. The story of Little and Big Nutbrown Hares' efforts to express their love for each other has become a publishing phenomenon. This lovely board book edition is one that children will ask for time and again.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003e32 pages\u003c\/li\u003e\n\u003cli\u003eAge 0-5 years\u003c\/li\u003e\n\u003cli\u003eDimensions: 19cm x 16cm\u003c\/li\u003e\n\u003cli\u003eAuthor: Sam McBratney\u003c\/li\u003e\n\u003cli\u003eIllustrator: Anita Jeram\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146200661,"sku":"BB1006NS-MULTI-OS","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1006NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"quilted-play-mat-camel-melange","title":"Quilted Play Mat","description":"\u003cp\u003eIt's Play Time! Our Purebaby Play Mat is designed with both parents and your little ones in mind, creating a beautiful neutral play mat to suit any living space with a lovely quilting design. Made from a cotton linen blend with recycled polyester in the wadding. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over quilting design\u003c\/li\u003e\n\u003cli\u003eGentle against skin\u003c\/li\u003e\n\u003cli\u003ePackaged in a lovely Purebaby cotton bag\u003c\/li\u003e\n\u003cli\u003eMade from 73% Organic Cotton 27% Linen\u003c\/li\u003e\n\u003cli\u003eFill: 100% Recycled Polyester\u003c\/li\u003e\n\u003cli\u003eMachine washable - Gentle machine wash\u003c\/li\u003e\n\u003cli\u003eMeasurements: 120cm round\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Camel Melange \/ OS","offer_id":40437543239863,"sku":"PH1089NS-CMLME-OS","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH1089NS_CMLME_IMAGE1.jpg?v=1755619662"},{"product_id":"cloth-wipes-oc-10-pcs-white","title":"Cloth Wipes 10 Pack","description":"\u003cp\u003eUseful during nappy changes, when cleaning your little one's face or hands and wiping up any spills, our Cloth Wipes are a fantastic eco-friendly alternative to disposable wipes. Easy to use and made from absorbent 100% Organic Cotton for a soft touch against delicate skin.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e10 pack\u003c\/li\u003e\n\u003cli\u003eEco-friendly alternative to disposable wipes\u003c\/li\u003e\n\u003cli\u003eEasy wash and quick drying\u003c\/li\u003e\n\u003cli\u003eEach wipe measures 22x22cm \u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"White \/ OS","offer_id":40922620002487,"sku":"PE1151ES-WHITE-OS","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1151ES_WHITE_IMAGE1.jpg?v=1750352972"},{"product_id":"milestone-blocks-natural","title":"Milestone Blocks","description":"\u003cp\u003eCapture every precious moment with our beautifully crafted Milestone Blocks, crafted from 100% beech wood that is naturally non-toxic and chemical free. These timeless pieces make it easy to record baby milestones, from weekly updates to month milestone photos, creating memories you’ll treasure for years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach set includes 4 square blocks (4cm x 4cm) and 2 long blocks (4cm x 8cm), all carefully sanded for a smooth, gentle finish. They’re perfectly sized for little hands, supporting early hand and eye coordination as your baby begins to grasp, hold, stack and explore through play.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThoughtful and practical, the set arrives packed in a gift box, making it a lovely baby shower or \u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-shower-ideas\"\u003enewborn gift idea\u003c\/a\u003e. Because each block is made from real beech wood, the unique grain patterns and natural colouring bring a timeless charm to your baby’s keepsake collection. Each block also features a key milestone, number or a sweet Australian animal design, adding even more charm to your baby's journey and making them lovely photo props for your milestone moments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It:\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eHelps you capture meaningful moments: Perfect for monthly milestone photos, pregnancy updates and celebrating your little one’s growth.\u003c\/li\u003e\n\u003cli\u003eNatural, safe and gentle for little hands: Crafted from 100% non-toxic, chemical free beech wood, offering families a simple and natural option.\u003c\/li\u003e\n\u003cli\u003eA heartfelt gift, beautifully presented: Arrives in a ready-to-gift box, making it an easy and thoughtful choice for baby showers and newborn celebrations.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAdd the Milestone Blocks to your nursery or gift them to someone welcoming a little one.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Natural \/ OS","offer_id":40953079267511,"sku":"PH2017NS-NATAL-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2017NS_NATAL_IMAGE1.jpg?v=1750353201"},{"product_id":"embroidered-lined-blanket-little-bunny","title":"Embroidered Lined Blanket","description":"\u003cp\u003eOur Embroidered Lined Blanket is the perfect snuggly blanket for your little one. Featuring a sweet fluffy chenille embroidered design and a shearling reverse for a cosy blanket. Made from the softest 100% Organic Cotton and 100% Recycled Polyester Shearling. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFluffy chenille embroidery\u003c\/li\u003e\n\u003cli\u003eSustainable shearling reverse\u003c\/li\u003e\n\u003cli\u003eRib trim\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eFront: Made from 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eReverse: Made from 100% Recycled Polyester Shearling\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Little Bunny \/ OS","offer_id":40953079300279,"sku":"PH2012NS-LTBNY-OS","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2012NS_LTBNY_IMAGE1.jpg?v=1750353191"},{"product_id":"embroidered-lined-blanket-little-nap","title":"Embroidered Lined Blanket","description":"\u003cp\u003eOur Embroidered Lined Blanket is the perfect snuggly blanket for your little one. Featuring a sweet fluffy chenille embroidered design and a shearling reverse for a cosy blanket. 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Available in 2 sweet Australian themed prints. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over prints featuring Australian flora and fauna\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cul\u003e\r\n\t\t\t\u003cli\u003eBound edges\u003c\/li\u003e\n\u003cli\u003ePerfect for swaddling\u003c\/li\u003e\n\u003cli\u003eDimensions: 100cm x 90cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003e$1 from this product will be donated to Australian Wildlife Conservancy. Australian Wildlife Conservancy is a pragmatic global conservation leader, restoring landscapes and providing hope for Australian wildlife. Guided by science, AWC delivers measurable conservation impacts at scale to secure the future of our most endangered species. Visit \u003ca href=\"https:\/\/www.australianwildlife.org\"\u003ehttps:\/\/www.australianwildlife.org\u003c\/a\u003e to learn more.  \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Bush babies \/ OS","offer_id":42466004140215,"sku":"PH2030NS-BUBY-OS","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2030NS_BUBY_IMAGE1.jpg?v=1750353224"},{"product_id":"heirloom-eyelet-blanket-vanilla","title":"Heirloom Eyelet Blanket","description":"\u003cp\u003eOur Heirloom Eyelet Blanket is a soft and luxurious style. Ideal for adding a layer of warmth around the house or out and about. Made from the softest 100% Organic Cotton in a delicate lace eyelet pattern with ribbed trim. This beautiful blanket makes a perfect gift for a special little one.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eDelicate lace eyelet pattern\u003c\/li\u003e\n\u003cli\u003eRibbed trims\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla \/ OS","offer_id":43385299304631,"sku":"PH2025NS-VANPN-OS","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2025NS_VANPN_IMAGE1.jpg?v=1750353213"},{"product_id":"essential-bear-towel-wheat-melange","title":"Hooded Bear Towel","description":"\u003cp\u003eOur soft Hooded Bear Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet bear embroidery and 3D ear details. Made from certified 100% Organic Cotton in an absorbent and soft double terry towelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFun bear detail at the hood\u003c\/li\u003e\n\u003cli\u003eAbsorbent and soft double terry towelling\u003c\/li\u003e\n\u003cli\u003eHood length: 25cm \u003c\/li\u003e\n\u003cli\u003eTowel dimensions: 80cm x 80cm \/ 31 x 31 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eOne size fits all (suitable 000-3)\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Wheat melange \/ OS","offer_id":52075479695729,"sku":"PE1160ES-WHTME-OS","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1160ES_WHTME_IMAGE1.jpg?v=1750352972"},{"product_id":"essential-bear-towel-pale-blue-melange","title":"Hooded Bear Towel","description":"\u003cp\u003eOur soft Hooded Bear Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet bear embroidery and 3D ear details. Made from certified 100% Organic Cotton in an absorbent and soft double terry towelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFun bear detail at the hood\u003c\/li\u003e\n\u003cli\u003eAbsorbent and soft double terry towelling\u003c\/li\u003e\n\u003cli\u003eHood length: 25cm \u003c\/li\u003e\n\u003cli\u003eTowel dimensions: 80cm x 80cm \/ 31 x 31 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eOne size fits all (suitable 000-3)\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":52075479728497,"sku":"PE1160ES-PNBMEL-OS","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1160ES_PNBMEL_IMAGE1.jpg?v=1750352969"},{"product_id":"essential-bear-towel-pale-pink-melange","title":"Hooded Bear Towel","description":"\u003cp\u003eOur soft Hooded Bear Towel is perfect for bath time from newborn through to toddler age! Featuring an inbuilt hood with sweet bear embroidery and 3D ear details. Made from certified 100% Organic Cotton in an absorbent and soft double terry towelling.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFun bear detail at the hood\u003c\/li\u003e\n\u003cli\u003eAbsorbent and soft double terry towelling\u003c\/li\u003e\n\u003cli\u003eHood length: 25cm \u003c\/li\u003e\n\u003cli\u003eTowel dimensions: 80cm x 80cm \/ 31 x 31 inches\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003cli\u003eOne size fits all (suitable 000-3)\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":52075479761265,"sku":"PE1160ES-PNPMEL-OS","price":44.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PE1160ES_PNPMEL_IMAGE1.jpg?v=1750352972"},{"product_id":"cable-blanket-pale-blue-melange","title":"Cable Blanket","description":"\u003cp\u003eOur Cable Blanket is the perfect, soft blanket for your little one. Ideal for adding a layer of warmth around the house, in the car or out and about on the cooler days in the pram. Made from the softest 100% Organic Cotton in a cable knit for a cosy, gentle and breathable blanket.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eTextured cable stitch details\u003c\/li\u003e\n\u003cli\u003eClassic melange colours\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":55295827640689,"sku":"PH2043NS-PNBMEL-OS","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2043NS_PNBMEL_IMAGE1.jpg?v=1773099114"},{"product_id":"cable-blanket-vanilla-2","title":"Cable Blanket","description":"\u003cp\u003eOur Cable Blanket is the perfect, soft blanket for your little one. Ideal for adding a layer of warmth around the house, in the car or out and about on the cooler days in the pram. Made from the softest 100% Organic Cotton in a cable knit for a cosy, gentle and breathable blanket.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eTextured cable stitch details\u003c\/li\u003e\n\u003cli\u003eClassic melange colours\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Vanilla \/ OS","offer_id":55295827738993,"sku":"PH2043NS-VANPN-OS","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2043NS_VANPN_IMAGE1.jpg?v=1773099116"},{"product_id":"cable-blanket-pale-pink-melange","title":"Cable Blanket","description":"\u003cp\u003eOur Cable Blanket is the perfect, soft blanket for your little one. Ideal for adding a layer of warmth around the house, in the car or out and about on the cooler days in the pram. Made from the softest 100% Organic Cotton in a cable knit for a cosy, gentle and breathable blanket.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eTextured cable stitch details\u003c\/li\u003e\n\u003cli\u003eClassic melange colours\u003c\/li\u003e\n\u003cli\u003eMeasures 80cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":55295827771761,"sku":"PH2043NS-PNPMEL-OS","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2043NS_PNPMEL_IMAGE1.jpg?v=1773099115"},{"product_id":"cashmere-blanket-pale-pink-melange-1","title":"Cashmere Blanket","description":"\u003cp\u003eOur Cashmere Blanket is a soft and luxurious blanket for your little one. Ideal for adding a layer of warmth around the house or out and about. Made from the softest 100% cashmere wool in a cable stitch with ribbed trim for a cosy and gentle blanket. Packaged in a Purebaby gift box with magnetic closure. Our cashmere styles also make beautiful gifts for those special little ones in your life. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAvailable in 3 colourways\u003c\/li\u003e\n\u003cli\u003ePackaged in Purebaby gift box \u003c\/li\u003e\n\u003cli\u003eRibbed trims \u003c\/li\u003e\n\u003cli\u003eCable stitch detail\u003c\/li\u003e\n\u003cli\u003eMeasures 100cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cashmere Wool \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Pink Melange \/ OS","offer_id":62370570207601,"sku":"PN2055NS-PNPMEL-OS","price":299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN2055NS_PNPMEL_IMAGE1.jpg?v=1774019170"},{"product_id":"cashmere-blanket-pale-blue-melange","title":"Cashmere Blanket","description":"\u003cp\u003eOur Cashmere Blanket is a soft and luxurious blanket for your little one. Ideal for adding a layer of warmth around the house or out and about. Made from the softest 100% cashmere wool in a cable stitch with ribbed trim for a cosy and gentle blanket. Packaged in a Purebaby gift box with magnetic closure. Our cashmere styles also make beautiful gifts for those special little ones in your life. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAvailable in 3 colourways\u003c\/li\u003e\n\u003cli\u003ePackaged in Purebaby gift box \u003c\/li\u003e\n\u003cli\u003eRibbed trims \u003c\/li\u003e\n\u003cli\u003eCable stitch detail\u003c\/li\u003e\n\u003cli\u003eMeasures 100cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cashmere Wool \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Pale Blue Melange \/ OS","offer_id":62370570666353,"sku":"PN2055NS-PNBMEL-OS","price":299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN2055NS_PNBMEL_IMAGE1.jpg?v=1774019170"},{"product_id":"cashmere-blanket-camel-melange-3","title":"Cashmere Blanket","description":"\u003cp\u003eOur Cashmere Blanket is a soft and luxurious blanket for your little one. Ideal for adding a layer of warmth around the house or out and about. Made from the softest 100% cashmere wool in a cable stitch with ribbed trim for a cosy and gentle blanket. Packaged in a Purebaby gift box with magnetic closure. Our cashmere styles also make beautiful gifts for those special little ones in your life. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAvailable in 3 colourways\u003c\/li\u003e\n\u003cli\u003ePackaged in Purebaby gift box \u003c\/li\u003e\n\u003cli\u003eRibbed trims \u003c\/li\u003e\n\u003cli\u003eCable stitch detail\u003c\/li\u003e\n\u003cli\u003eMeasures 100cm x 100cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cashmere Wool \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Camel Melange \/ OS","offer_id":62370570699121,"sku":"PN2055NS-CMLME-OS","price":299.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN2055NS_CMLME_IMAGE1.jpg?v=1774019167"},{"product_id":"merino-wool-blanket-bear-merino-print","title":"Merino Wool Blanket","description":"\u003cp\u003eWrap your little one in our soft and breathable Merino Stretch Wrap. Perfect for multiuse swaddling, a lightweight blanket and more! Made from 100% Australian Merino Wool to transport moisture away from the body, while keeping your little one snug.  Knitted in a thick interlock yarn, with an all over bear face print, this wrap won't itch or lose its shape. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over bear face print\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003cli\u003eGentle against skin\u003c\/li\u003e\n\u003cli\u003eDimensions: 100cm x 90cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Australian Merino Wool \u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Bear Merino Print \/ OS","offer_id":62643415023985,"sku":"PS1004W26-BMRPT-OS","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PS1004W26_BMRPT_IMAGE1.jpg?v=1773622051"},{"product_id":"stretch-wrap-love-heart-floral","title":"Love Heart Stretch Wrap","description":"\u003cp\u003eWrap your little one in our soft and breathable Printed Stretch Wrap. Perfect for multiuse swaddling, a lightweight blanket and more! Made from the softest 100% Organic Cotton for the softest touch. Available in 2 loveable all over prints.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAvailable in 2 loveable prints\u003c\/li\u003e\n\u003cli\u003eBound edges\u003c\/li\u003e\n\u003cli\u003eGentle against skin\u003c\/li\u003e\n\u003cli\u003eDimensions: 100cm x 90cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Love Heart Floral \/ OS","offer_id":62643415613809,"sku":"PN1052W26-LVHFL-OS","price":29.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PN1052W26_LVHFL_IMAGE1.jpg?v=1766156817"},{"product_id":"baby-cream-250ml-multi","title":"BEETL Baby Cream","description":"\u003cp\u003eAn all-purpose natural moisturising cream that provides a protective layer that soothes and prevents irritated skin. 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