{"title":"Baby Toys","description":"\u003ch2\u003eShop Safe and Eco-Friendly Baby Toys\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIf you only want the best for your little one, then look no further than our collection of baby toys. From \u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/play\" class=\"waffle-rich-text-link\"\u003esensory toys\u003c\/a\u003e\u003cspan\u003e and books, to comforters and \u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/teethers\" class=\"waffle-rich-text-link\"\u003eteethers\u003c\/a\u003e\u003cspan\u003e, each baby toy has been thoughtfully designed to stimulate your baby's senses, encourage their development, and most importantly, ensure they have a whole lot of fun. Every item is crafted with love and care, just like you would for your little one. \u003c\/span\u003e\u003cspan\u003eOur baby toys are made from the finest eco-friendly materials, ensuring that they will stand up against the rigours of babyhood. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFind Sensory, Educational and Comfort Toys for Every Stage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003ca href=\"https:\/\/purebaby.com.au\/collections\/cuddle\" class=\"waffle-rich-text-link\"\u003esoft toys\u003c\/a\u003e\u003cspan\u003e are perfect for cuddling and comforting, while the play mats offer a safe and stimulating environment for your baby to explore. Our wooden toys are not only charming but also durable and safe, designed to withstand even the most enthusiastic of playtimes. And let's not forget our cute comforters, which are sure to become your little one's best friend. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe understand that you want your baby to grow and learn, which why the collection also includes sensory and educational toys that help develop motor skills and cognitive abilities. Featuring bright colours and interesting textures, our baby toys are perfect for stimulating your baby's senses and curiosity. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eExplore the Purebaby Toy Collection for Play and Development\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eSo go ahead, explore the collection and find the perfect play items for your little one from Purebaby.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"fb-flatout-bear-latte-small","title":"FLATOUTbear Baby Latte","description":"\u003cp\u003eMini in size, big on cuddles! Soft, snuggly, and flat, FLATOUTbear Baby is a mini version of the original,  it’s a cuddly companion for all ages and easy to take anywhere - always ready with a snuggle when you need it most. Handmade from 100% Australian sheepskin, this cuddly FLATOUTbear Baby is naturally calming, beautifully soft and irresistibly huggable. The ultimate natural comforter and companion.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e18cm tall × 16cm wide × 4cm flat\u003c\/li\u003e\n\u003cli\u003eMeets Australian, NZ, USA, EU \u0026amp; UK toy safety standards\u003c\/li\u003e\n\u003cli\u003eEvery bear is unique — colour and texture may vary naturally\u003c\/li\u003e\n\u003cli\u003eWarm hand wash and dry in the shade\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ -","offer_id":41551492448439,"sku":"FBLATTESM-TAN--","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/FBLATTESM_TAN_IMAGE1.jpg?v=1772584350"},{"product_id":"fb-flatout-koala-bear-small","title":"FLATOUTbear Baby Koala","description":"\u003cp\u003eMini in size, big on cuddles! Soft, snuggly, and flat, FLATOUTbear Baby Koala is a mini version of the original,  it’s a cuddly companion for all ages and easy to take anywhere - always ready with a snuggle when you need it most. Handmade from 100% Australian sheepskin, this cuddly FLATOUTbear Baby Koala is naturally calming, beautifully soft and irresistibly huggable. A classic Aussie gift with plenty of cuddly charm.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003e18cm tall × 16cm wide × 4cm flat\u003c\/li\u003e\n\u003cli\u003eFeatures a distinctive nose, just like a real koala.\u003c\/li\u003e\n\u003cli\u003eMeets Australian, NZ, USA, EU \u0026amp; UK toy safety standards\u003c\/li\u003e\n\u003cli\u003eEvery bear is unique — colour and texture may vary naturally\u003c\/li\u003e\n\u003cli\u003eWarm hand wash and dry in the shade\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"- \/ -","offer_id":41551486877879,"sku":"FBKOALASM-GREY--","price":54.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/FBKOALASM_GREY_IMAGE1.jpg?v=1772584350"},{"product_id":"diary-of-a-wombat-multi-coloured","title":"Diary of a Wombat","description":"\u003cp\u003eMonday Morning: Slept.\u003c\/p\u003e\u003cp\u003eAfternoon: Slept.\u003c\/p\u003e\u003cp\u003eEvening: Ate.\u003c\/p\u003e\u003cp\u003eScratched.\u003c\/p\u003e\u003cp\u003eNight: Ate.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA typical day. Don't be fooled. this wombat leads a very busy and demanding life. She wrestles unknown creatures, runs her own digging business, and most difficult of all - trains her humans. She teaches them when she would like carrots, when she would like oats and when she would like both at the same time. But these humans are slow learners. Find out how one wombat - between scratching, sleeping and eating - manages to fit the difficult job of training humans into her busy schedule.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003eAge 0-3 years\u003c\/li\u003e\n\u003cli\u003e16 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 22cm x 16cm\u003c\/li\u003e\n\u003cli\u003eAuthor: Jackie French\u003c\/li\u003e\n\u003cli\u003eIllustrator: Bruce Whatley\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146004053,"sku":"BB1004NS-MULTI-OS","price":16.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1004NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"the-very-hungry-caterpillar-multi-coloured","title":"The Very Hungry Caterpillar","description":"\u003cp\u003eA much-loved classic, The Very Hungry Caterpillar has won over millions of readers with its vivid and colourful collage illustrations and its deceptively simply, hopeful story. With its die-cut pages and finger-sized holes to explore, this is a richly satisfying book for children.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003eAges 0-3 years\u003c\/li\u003e\n\u003cli\u003e26 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 13 x 19cm\u003c\/li\u003e\n\u003cli\u003eAuthor \u0026amp; Illustrator: Eric Carle\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146069589,"sku":"BB1007NS-MULTI-OS","price":14.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1007NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"guess-how-much-i-love-you-multi-coloured","title":"Guess How Much I Love You","description":"\u003cp\u003eSometimes, when you love someone very, very much, you want to find a way of describing how much you treasure them. But, as Little Nutbrown Hare and Big Nutbrown Hare discover, love is not always an easy thing to measure. The story of Little and Big Nutbrown Hares' efforts to express their love for each other has become a publishing phenomenon. This lovely board book edition is one that children will ask for time and again.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003e32 pages\u003c\/li\u003e\n\u003cli\u003eAge 0-5 years\u003c\/li\u003e\n\u003cli\u003eDimensions: 19cm x 16cm\u003c\/li\u003e\n\u003cli\u003eAuthor: Sam McBratney\u003c\/li\u003e\n\u003cli\u003eIllustrator: Anita Jeram\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":32772146200661,"sku":"BB1006NS-MULTI-OS","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1006NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"bunny-silicon-teether-pink","title":"Bunny Teether","description":"\u003cp\u003eOur Bunny Teether is fantastic for soothing irritated little gums! Their little hands will be able to hold onto the thoughtfully designed bunny which is perfect for development in hand and eye coordination. Made from 100% Natural Rubber to soothe those gums.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for hand\/eye coordination\u003c\/li\u003e\n\u003cli\u003eHand painted with non-toxic dyes\u003c\/li\u003e\n\u003cli\u003eSoothes irritated gums\u003c\/li\u003e\n\u003cli\u003eMade from 100% Natural Rubber\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eRecommended age range: 10 months + \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"PINK \/ OS","offer_id":38155345232055,"sku":"PY1051NS-PINK-OS","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PY1051NS_PINK_IMAGE1.jpg?v=1750357158"},{"product_id":"koala-silicon-teether-grey","title":"Koala Teether","description":"\u003cp\u003eOur Koala Teether is fantastic for soothing irritated little gums! Their little hands will be able to hold onto the thoughtfully designed koala which is perfect for development in hand and eye coordination. Made from 100% Natural Rubber to soothe those gums.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003ePerfect for hand\/eye coordination\u003c\/li\u003e\n\u003cli\u003eHand painted with non-toxic dyes\u003c\/li\u003e\n\u003cli\u003eSoothes irritated gums\u003c\/li\u003e\n\u003cli\u003eMade from 100% Natural Rubber\u003c\/li\u003e\n\u003cli\u003eAge 0+ months\u003c\/li\u003e\n\u003cli\u003eTested to EN 71 Part 1,2, 3 Safety of Toys\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Grey \/ OS","offer_id":38155345330359,"sku":"PY1054NS-GREY-OS","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PY1054NS_GREY_IMAGE1.jpg?v=1750357160"},{"product_id":"quilted-play-mat-camel-melange","title":"Quilted Play Mat","description":"\u003cp\u003eIt's Play Time! Our Purebaby Play Mat is designed with both parents and your little ones in mind, creating a beautiful neutral play mat to suit any living space with a lovely quilting design. Made from a cotton linen blend with recycled polyester in the wadding. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eAll over quilting design\u003c\/li\u003e\n\u003cli\u003eGentle against skin\u003c\/li\u003e\n\u003cli\u003ePackaged in a lovely Purebaby cotton bag\u003c\/li\u003e\n\u003cli\u003eMade from 73% Organic Cotton 27% Linen\u003c\/li\u003e\n\u003cli\u003eFill: 100% Recycled Polyester\u003c\/li\u003e\n\u003cli\u003eMachine washable - Gentle machine wash\u003c\/li\u003e\n\u003cli\u003eMeasurements: 120cm round\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Camel Melange \/ OS","offer_id":40437543239863,"sku":"PH1089NS-CMLME-OS","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH1089NS_CMLME_IMAGE1.jpg?v=1755619662"},{"product_id":"milestone-blocks-natural","title":"Milestone Blocks","description":"\u003cp\u003eCapture every precious moment with our beautifully crafted Milestone Blocks, crafted from 100% beech wood that is naturally non-toxic and chemical free. These timeless pieces make it easy to record baby milestones, from weekly updates to month milestone photos, creating memories you’ll treasure for years.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEach set includes 4 square blocks (4cm x 4cm) and 2 long blocks (4cm x 8cm), all carefully sanded for a smooth, gentle finish. They’re perfectly sized for little hands, supporting early hand and eye coordination as your baby begins to grasp, hold, stack and explore through play.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThoughtful and practical, the set arrives packed in a gift box, making it a lovely baby shower or \u003ca href=\"https:\/\/purebaby.com.au\/collections\/baby-shower-ideas\"\u003enewborn gift idea\u003c\/a\u003e. Because each block is made from real beech wood, the unique grain patterns and natural colouring bring a timeless charm to your baby’s keepsake collection. Each block also features a key milestone, number or a sweet Australian animal design, adding even more charm to your baby's journey and making them lovely photo props for your milestone moments.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhy Parents Love It:\u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eHelps you capture meaningful moments: Perfect for monthly milestone photos, pregnancy updates and celebrating your little one’s growth.\u003c\/li\u003e\n\u003cli\u003eNatural, safe and gentle for little hands: Crafted from 100% non-toxic, chemical free beech wood, offering families a simple and natural option.\u003c\/li\u003e\n\u003cli\u003eA heartfelt gift, beautifully presented: Arrives in a ready-to-gift box, making it an easy and thoughtful choice for baby showers and newborn celebrations.\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAdd the Milestone Blocks to your nursery or gift them to someone welcoming a little one.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Natural \/ OS","offer_id":40953079267511,"sku":"PH2017NS-NATAL-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2017NS_NATAL_IMAGE1.jpg?v=1750353201"},{"product_id":"sensory-book-little-nap","title":"Sensory Book","description":"\u003cp\u003eDesigned to assist and enhance your little ones development, our Sensory Book is perfect for play time while developing hand\/eye coordination. Featuring sweet animal faces on the pages, as well as ribbon tabs, felt appliqué 3D crinkle flaps. Made from 100% Organic Cotton with a recycled polyester fill.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eFelt appliqué and 3D crinkle flaps\u003c\/li\u003e\n\u003cli\u003eSweet animal character design\u003c\/li\u003e\n\u003cli\u003eGreat for developing hand\/eye co-ordination\u003c\/li\u003e\n\u003cli\u003eDimensions: 15cm x 15cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cotton Outer, Recycled Polyester Fill\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Little Nap \/ OS","offer_id":41059523756215,"sku":"PH2019NS-LTLNAP-OS","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2019NS_LTLNAP_IMAGE1.jpg?v=1750353210"},{"product_id":"sensory-cube-little-faces","title":"Sensory Cube","description":"\u003cp\u003eDesigned to assist and enhance your little ones development, our Sensory Cube is perfect for play time while developing hand\/eye coordination. Featuring sweet animal faces on each side of the cube, as well as ribbon tabs and 3D crinkle ears. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eRibbon tabs and 3D crinkle ears\u003c\/li\u003e\n\u003cli\u003eSweet animal character designs\u003c\/li\u003e\n\u003cli\u003eGreat for developing hand\/eye co-ordination\u003c\/li\u003e\n\u003cli\u003eDimensions: 11cm x 11cm\u003c\/li\u003e\n\u003cli\u003eMade from 100% Cotton Outer\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Little Faces \/ OS","offer_id":41059523821751,"sku":"PH2020NS-LTLFACE-OS","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/PH2020NS_LTLFACE_IMAGE1.jpg?v=1750353208"},{"product_id":"welcome-to-country-multi-coloured-1","title":"Welcome to Country","description":"\u003cp\u003eThis multi-award-winning picture book is an expansive and generous Welcome to Country from a most respected Elder, Aunty Joy Murphy, beautifully given form by Indigenous artist Lisa Kennedy.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWelcome to the traditional lands of the Wurundjeri People. We are part of this land and the land is part of us. This is where we come from. Wominjeka Wurundjeri balluk yearmenn koondee bik. Welcome to Country.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eBoard book\u003c\/li\u003e\n\u003cli\u003eAge 3-5 years\u003c\/li\u003e\n\u003cli\u003e26 pages\u003c\/li\u003e\n\u003cli\u003eDimensions: 16cm x 19cm\u003c\/li\u003e\n\u003cli\u003eAuthor: Joy Murphy Wandin AO - Senior Aboriginal Elder of the Wurundjeri People of Melbourne and surrounds\u003c\/li\u003e\n\u003cli\u003eIllustrator: Lisa Kennedy -descendant of the Trawlwoolway People on the north-east coast of Tasmania\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"Multi Coloured \/ OS","offer_id":41378580267191,"sku":"BB1010NS-MULTI-OS","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/BB1010NS_MULTI_IMAGE1.jpg?v=1750349290"},{"product_id":"knitted-bunny-toy-wheat","title":"Knitted Bunny Toy","description":"\u003cp\u003eOur sweet little knitted Bunny is the perfect gift and cuddly toy for little ones. 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Watch as your little one threads 21 vibrant wooden beads onto 2 laces, boosting their coordination and motor skills through playful exploration. They can create their own patterns or follow the 12 sequence cards that are included for extra fun. 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Measuring 26 cm tall, this soft and cuddly companion is excited about the new arrival and loves to nestle against their cheek. Their little hands can feel the super soft plush, stitched rabbit soles and small bean bags in the arms, legs and bottom.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\r\n\t\t\t\u003cli\u003eSoft, plush fur\u003c\/li\u003e\n\u003cli\u003e26cm tall\u003c\/li\u003e\n\u003cli\u003eSteiff button in ear\u003c\/li\u003e\n\u003cli\u003eEmbroidered eyes\u003c\/li\u003e\n\u003cli\u003eMachine washable at 30° C\u003c\/li\u003e\n\u003cli\u003eMade from 100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\t\t\u003cp\u003e \u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"PINK \/ -","offer_id":55734407397745,"sku":"242359-PINK--","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0082\/9351\/5349\/files\/242359_PINK_IMAGE1.jpg?v=1757434036"},{"product_id":"pipsy-chick-yellow","title":"Steiff Pipsy Chick","description":"\u003cp\u003eSteiff Pipsy Chick is super soft and cuddly! 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