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Shop the Merino Collection here!

Free Shipping Australia-wide on orders over $100

Shop the Merino Collection here!


Our Partnerships

As part of our dedication to new parents, Purebaby are partnering with leaders in newborn health and maternity.

Epworth Maternity Logo

Epworth Maternity

We are delighted to have a collaborative partnership with Epworth Maternity; an alignment dedicated to providing new parents with information, inspiration and care.

We share our expertise and draw on the advice of Epworth's experienced midwives to bring you the most up-to-date and relevant information to care for your newborn and prepare for birth.

Purebaby x Epworth Growsuit on baby

As an added bonus, every new parent to bring their little one into the world at Epworth Maternity will receive a beautiful Epworth x Purebaby growsuit!

Purebaby x Epworth Growsuit folded

Throughout or partnership, we will continue to release educational content, collaborative workshops, competitions and more!

Our Growsuit with Epworth Maternity

Victorian Baby Bundle

Purebaby has been chosen to provide its industry leading organic cotton bodysuit and organic muslin wrap to the State Government of Victoria as part of its Baby Bundle initiative. The organic muslin wrap has a specially commissioned print by Nikita Rotumah, an artist and Traditional Owner from the Gunditjmara tribe from the Western District of Victoria and Bunitj tribe from the Northern Territory.

Purebaby Victorian Baby Bundle Wrap

Nikita is a mother of 5 children and is passionate about children/families and is drawn to the relationship and kinship between mother and child. Descending from a long line of strong Gunditjmara women, her art is inspired and influenced by the matriarchs in her family, who have taught her cultural knowledge and play an important role in her and her families lives.

The artwork commissioned acknowledges Victorian traditional birthing ceremonial practices and connection to country, but especially honours all women, children and families who are born here and who get to experience the beautiful miracle of birthing. The organic cotton used in the products are sourced from India and the bodysuit and muslin wrap are made in Victoria by local manufacturers. The Victorian Baby Bundle is available to all first-time parents and caregivers from July 2019.

Victorian Baby Bundle

NSW Baby Bundle

Purebaby has been chosen to provide its organic cotton 0.5 TOG zip sleepbag to the NSW Government as part of its baby bundle. The NSW Baby Bundle is given to parents and caregivers of every baby born from 1st January 2019 when discharged from hospital.

Purebaby looks forward to continuing to provide its practical and beautiful products to all of the parents and caregivers of VIC, NSW - and all the world!

EAA Logo


We are proud to support the Eczema Association of Australiasia (EAA) as a bronze sponsor. Our products have been reviewed and approved as safe for use with little ones who suffer from irritation associated with Eczema. We will enjoy supporting the EAA in raising awareness of the care available to parents whose babies suffer from the condition.

Victorian Kinder Kits

The Victorian Government is giving all children enrolled in a funded Three-Year-Old Kindergarten program in 2022 a Kinder Kit.

Purebaby are honoured to create a product for this initiative. We created Story Cube that includes 4 blocks with illustrations on each side, that children can be inspired to create a story from. The illustrations were drawn by Nikita Rotumah, a proud Gunditjmara Bunitj woman, who's a local artist.

All children starting funded Three-Year-Old Kindergarten in 2022 in Victoria are eligible to receive a kit, and so are children commencing Early Start Kindergarten. To find out more visit:

Purebaby Story Cubes for VIC Kinder Kits

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