Our Design and Development Process

All Purebaby items are designed by our team in our Australian head office. Every Purebaby piece is developed with durability and care in mind and is closely monitored for quality control throughout the supply chain. This ensures that we not only maintain compliance with relevant Australian and international standards, but that we also meet the high standards of our valued customers.​

We create our beautiful pieces in the hope that they will be used through generations of little ones, given as gifts, passed down or donated to others.

An item of Purebaby clothing begins its life as the finest organic and sustainable fibres that can be sourced. We are constantly striving to improve our fabric's sustainability and performance for the highest quality with the softest touch​.

We source materials with certifications such as:

REPREVE

REPREVE is the leading, most trusted, branded performance fibre made from recycled materials (including plastic bottles). We use REPREVE on many of our recycled polyester garments, including our best-selling swimwear range.

We have long standing relationships with a select number of suppliers across India and China that we regularly visit (travel restrictions permitting).​

Depending on the materials for the particular development and supplier, we work with supplier's that are certified with:​

The biggest volume of packaging we use are our inner satchels (the packaging our products are delivered to stores and warehouse in) and our delivery satchels for our online orders. We have transitioned this packaging to be made from compostable cornstarch. Under the right conditions, the cornstarch packaging is compostable and disintegrates.

The compostable, plant-based materials that make up these bags can be fully broken down in your general waste bins, leaving nothing behind but water, biomass and CO2.