Free Shipping Australia-wide on orders over $100

Shop the Merino Collection here!

Free Shipping Australia-wide on orders over $100

Shop the Merino Collection here!



Our Design and Development Process

All Purebaby items are designed by our team in our Australian head office. Every Purebaby piece is developed with durability and care in mind and is closely monitored for quality control throughout the supply chain. This ensures that we not only maintain compliance with relevant Australian and international standards, but that we also meet the high standards of our valued customers. ​

We create our beautiful pieces in the hope that they will be used through generations of little ones, given as gifts, passed down or donated to others.

Behind the Design

Our Materials

An item of Purebaby clothing begins its life as the finest organic and sustainable fibres that can be sourced. We are constantly striving to improve our fabric's sustainability and performance for the highest quality with the softest touch​.

We source materials with certifications such as:



REPREVE is the leading, most trusted, branded performance fibre made from recycled materials (including plastic bottles). We use REPREVE on many of our recycled polyester garments, including our best-selling swimwear range.

FSC logo


FSC certification ensures the use of environmentally-appropriate forest management practices in the production of wood. We have started introducing FSC certified timber in our Story Cubes, Milestone Blocks, Teething Rings and Rabbit Ear Teethers, with more to come. ​

Organic Cotton

Our Suppliers

We have long standing relationships with a select number of suppliers across India and China that we regularly visit (travel restrictions permitting).​

Depending on the materials for the particular development and supplier, we work with supplier's that are certified with:​



The Business Social Compliance Initiative (BSCI) is a code of conduct that supports companies to drive social compliance and improvements within the factories and farms in their global supply chains. Suppliers are independently audited each year to confirm compliance.

Sedex Logo


Sedex works with businesses to improve working conditions in global supply chains. Suppliers are registered on Sedex for transparency on compliance with relevant standards throughout the supply chain.​

sustainability Purebaby

Our Packaging

The biggest volume of packaging we use are our inner satchels (the packaging our products are delivered to stores and warehouse in) and our delivery satchels for our online orders. We have transitioned this packaging to be made from compostable cornstarch. Under the right conditions, the cornstarch packaging is compostable and disintegrates.

The compostable, plant-based materials that make up these bags can be fully broken down in your general waste bins, leaving nothing behind but water, biomass and CO2.

Purebaby Packaging

What we've achieved so far...

sustainability purebaby

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Customer Care

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Got a Question?

Call Us: 1300 894 203

Monday - Friday

Hours: 9:00am - 5:00pm


Baby clothes

Not sure about size

If you need help selecting a size, please refer to our size chart.

See Size Guide

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