Privacy Policy

General

This Privacy Policy applies to the products and services provided online via the internet exclusively, by Purebaby Pty. Ltd. ABN 32 111 171 950 of 112-114 Cubitt Street, Cremorne, VIC 3121 Australia. In this policy, the words ‘we’, ‘our’, ‘us’, ‘Purebaby and ‘Site’ refer to purebaby.com.au, Purebaby Pty Ltd and all of its related entities. This Privacy Policy applies to and should be read in conjunction with any other Purebaby terms and conditions(collectively, the ‘Agreement’), which are available on purebaby.com.au. This privacy policy applies to all protected personal information collected, maintained, or used by Purebaby. Purebaby endeavours to comply at all times with all applicable laws and regulations including the General Data Protection Regulation (‘GDPR’).

Purebaby is entitled, at its sole discretion, to amend, add or remove any part of this Privacy Policy at any time without notice. You should review this Privacy Policy from time to time to ensure that you are up to date with any such amendments, additions, or removals. Purebaby also reserves the right to make any changes to our implementation of the GDPR to reflect the standards of the GDPR legislation. EU and UK customers should ensure to read our GDPR policy before purchasing from our Online Boutique to remain up to date with our commitment to protecting Personal Data.

Collection of personal information & data processing

Purebaby recognises the importance of protecting your Personal Data and is committed to treating any information that we obtain about you with as much care as possible and in a manner that is compliant with all applicable data protection legislation, including the EU GDPR. We are committed to transparency and have employed strict policies and security measures to protect the information you provide us. When you register online with Purebaby, use the Site, or provide us with your personal information in store, you give us consent to process and use such submitted personal data in accordance with this Privacy Policy.

The types of information that we collection, and how we collect it

We collect information in two ways:

Information you give to us directly. This information typically includes: email address, first name, surname, postal address, telephone number, and may also contain your username, message or any other information required to process an order through the Site; or
Information we collect through your use of our services. This includes information collected by our server, including the internet protocol (‘IP’) address used to connect your computer to the Internet, operating system and platform, the average time you spend on purebaby.com.au, pages visited, information searched for, average access time, and websites you have visited previously, as well as other relevant statistics; cookies and other anonymous identifiers, which we send to your computer's browser for record-keeping purposes.

How we use your information

We may use the information you give to us directly to:

Deliver our products to you, to collect payments, to manage your account, to market to you directly, as well as provide you with information about our products and services, and to notify you of changes to our products and services; or
Contact you (via push, email, sms or other means) about new products, projects or seasonal promotions. If you wish not to receive such communications, you can unsubscribe by submitting a request to us. You can also unsubscribe from the mailing list by clicking on the unsubscribe link that can be found in all communication emails that are sent; or
Provide, maintain, protect and improve our services, to develop new ones, and to protect our services and our customers. We may also use this information to offer you tailored products, projects or seasonal promotions; or
Keep a record of your communications with us to help solve any issues or disputes that might arise;

We may use the information we collect through your use of our services to:

Measure the use of the Site and to administer and improve the Site. This statistical data is interpreted by Purebaby in its continuing effort to improve the Site and your shopping experience; or
Gather information on which web pages are visited and how often, to make the Site more user friendly, and to give you a better experience when you return to the Site; or
We may combine the information you give to us directly with the information we collect through your use of our service.

Text marketing and notifications and TCPA

By entering your phone number in the checkout of Purebaby and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 30 a month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages.

You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt-out please follow the procedures above.

Security of your information

Purebaby uses a number of security measures to protect the information you provide to us. We protect your personal information by:

Restricting internal and external access to your personal information; and
Maintaining our technology systems to prevent unauthorised computer access; and
Ensuring that third parties that require access to your information, including organisations outside Australia, take such steps as are reasonable to ensure that they do not breach our privacy obligations; and
Securely destroying your personal information when your personal information is no longer needed.

When purchasing from us, your financial details are passed through a secure server using the latest encryption technology.

When we may transfer your information to other parties

We may from time to time supply the owners or operators of third party websites from which it is possible to link to Purebaby with information relating to the number of users accessing the Site from such third party websites or applications. You will not personally be identifiable from this information.

In delivering our products or collecting and using your personal information, we may be required to disclose some of your personal information to third party organisations, including external service providers; our legal, accounting, financial or other professional advisors; and regulatory or government authorities as required by law.

Our website may contain links to other websites. Purebaby is not responsible for the availability of, or any content or material contained in, or obtained through, any such websites. Any link to another website, and reference to third-party information, products or services linked to this website, is not, and should not be construed as, an express or implied endorsement by Purebaby. Any questions or comments relating to such other websites should be addressed to the operator or operators of those websites.

Overseas transfers of your information

Our business is based in Australia.

We may need to share some of the information that we collect about you with organisations both inside and outside Australia.For example, we send information to the Meta and Google that are based in the US. In some cases, we may need to ask you before we do this.

We might also store your information in cloud storage or some other form of networked storage. This storage may be accessible from various countries via the internet, which means it is not always practicable to determine the countries in which your information might be stored or accessed. If this occurs, then this might mean that your information is disclosed in countries other than those listed above.

How long we will keep your information

We will only hold your personal information for period permitted by the relevant privacy legislation. After this time it will be securely deleted from our systems and we may ask you to provide your information again when you make a purchase.

Your personal information will be kept, in a form which permits your identification, for no longer than is necessary for the purposes which we have described in this Privacy Policy.

Notwithstanding the preceding sub-clause hereof, your information may be stored for longer periods insofar as the information will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes (subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard your rights and freedoms).

Our responsibilities under General Data Protection Regulation (GDPR)

Purebaby complies with the stipulations specified in the GDPR for EU and UK customers. If you are a resident of the EU or UK, you have certain rights and protections under the EU and UK GDPR regarding the processing of your Personal Data.

We collect, use, and store your Personal Data to enable us to provide you with our goods or services and information about them.

Purebaby relies on the following lawful means of processing your Personal Data:

Where it is necessary to fulfil a contract with you. This includes where we collect your Personal Data to enable us to send you our goods or provide you with our services.
Where you have given us valid consent to use your Personal Data. We will rely on that consent and only use the Personal Data for the specific purpose for which you have given consent. This includes where we email newsletters or send mobile phone notifications.
We may also process your Personal Data where it is to further our legitimate interests which could include usage statistics, analytics, and internal analysis so we can improve our services to you.

Your rights as an EU or UK resident

If you are a resident of the EU or UK, Purebaby guarantees various rights including the:

Right to access your personal data
Right to be informed
Right to rectification
Right to object
Right to restriction of processing
Right to data portability
Right not to be subject to automated processing
Right to erase your personal data

According to the GDPR, any incorrect or inaccurate data can be rectified or deleted at any time.

Should you wish to access your Personal Data or ask for the information to be corrected, please contact the Purebaby Customer Success Team. In some circumstances, you also have the right to object to or ask that we restrict certain processing activities or delete your Personal Data.

If you would like to limit or request deletion of your Personal Data or exercise any other rights, you can contact us by submitting a form.

GDPR text marketing terms and conditions

Purebaby are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications in, you agree to these terms and conditions.

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS platform "SMSBump Inc, an European Union company with an office in Sofia, Bulgaria, EU. This data will be used for sending you targeted marketing messages and notifications. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text "HELP" to the number you received the messages from. You can also contact us for more information. If you wish to opt-out please follow the procedures above.

Our compliance

Purebaby complies with the GDPR protection directives set out by the EU and UK regarding the collection, use and retention of Personal Data from EU member countries and the UK. All Personal Data stored on our platform is treated as confidential. It is stored securely and is only accessed by authorised personnel. Our collection is limited in relation to what is necessary, for the purpose for which the Personal Data is processed and kept only for so long as is necessary for the purpose for which the Personal Data was collected. We implement and maintain appropriate technical, security and organisational measures to protect Personal Data against unauthorised or unlawful processing or use, and against accidental loss, destruction, damage, theft or disclosure. We ensure the encryption and pseudonymisation of Personal Data and we have adequate cyber security measures in place. In the event that your personal information is affected by a data breach, you will be notified.

Your acknowledgement

By providing Purebaby with your Personal Data, you consent to us disclosing it to third parties who reside outside the EU or UK. We will ensure that those third parties are GDPR compliant.

If you have any further questions regarding our Privacy Policy or GDPR compliance, please contact us.

Applicable law and jurisdiction

This Privacy Policy is governed in all respects by the laws of the State of Victoria, Australia. You agree to submit to the exclusive jurisdiction of the courts of Victoria in relation to any legal proceeding directly or indirectly arising out of or relating to the Site (including but not limited to the purchase of Purebaby products).

How to exercise your rights in relation to your information

You have the right to access personal information held by Purebaby about you, subject to the restrictions provided by law. We endeavour to keep information about you as accurate as possible. If you are concerned about our use of your personal data you provide us, or if you would like to remove, change or correct the information you have supplied to us, you are entitled to do so, please contact us by submitting a form.

Withdrawing your consent

You can withdraw your consent to Purebaby’s collection or processing of your Personal Data. You can do so by contacting us here or by opting out of email newsletter communications by following the instructions in those emails. If you withdraw your consent to the use of your Personal Data, you may not have access to our Services, and we might not be able to provide you with our goods/services. In some circumstances, where we have a legal basis to do so, we may continue to process your information after you have withdrawn consent. For example, if it is necessary to comply with an independent legal obligation or if it is necessary to do so to protect our legitimate interest in keeping our Services secure.

How to make a privacy complaint

If you feel that your data has not been handled correctly or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have a right to lodge a complaint with the Australian Privacy Commissioner through their website: www.oaic.gov.au/privacy/privacy-complaints/

Further information

For more information on your rights, including the circumstances in which they apply, refer to the Office of the Australian Information Commissioner (https://www.oaic.gov.au/) or see the Guidance from the UK Information Commissioner's Office (ICO) on individual's rights under the GDPR (http://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/)

Notices & contact

For the purposes of contacting Purebaby under this agreement, providing notices under this agreement, or for any questions, please submit a request.

To contact our data protection officer, please contact us by submitting a form.

Please refer back to this Privacy Policy to review any amendments.

Version Date: July 2023