When designing the Australiana collection, the focus was not just to create a beautiful range of practical and high-quality products featuring Australian-inspired prints, but we also wanted this collection to raise awareness and funds for a charity close to Purebaby’s heart.
Australian Wildlife Conservancy (AWC) is one of our most-loved charity partners, as they share many of the same values as us, all the while supporting Australia’s diverse ecology of native animals. Partnering with Australian Wildlife Conservancy is our way of giving back to the community and our country by supporting them in the amazing work they do.
Who Are Australian Wildlife Conservancy?
Australian Wildlife Conservancy is a pragmatic global conservation leader, restoring landscapes and providing hope for Australian wildlife. Guided by science, AWC delivers measurable conservation impacts at scale to secure the future of our most endangered species.
From Koalas to Wombats, currently, AWC protects some of the nation’s most iconic and endangered wildlife through their network of wildlife sanctuaries in remote and iconic regions, such as the Kimberley, Cape York, central Australia and the Top End.
“We’re so incredibly grateful for Purebaby’s support which contributes toward the effective conservation of all Australian native animal species and the habitats in which they live.” - Genevieve Deaconos, Partnerships & Philanthropy Manager
Some of AWC’s projects include:
- Ecological health monitoring
- Ecological research
- Feral animal control
- Fire management
- Plant and weed control
- Wildlife translocations
Introducing the Australiana Collection
When designing the collection, we took inspiration from our favourite native animals, including koalas, emus, wombats, cockatoos and possums, plus native fauna and landscapes.
Our Australiana collection is made up of styles including baby growsuits, sets, gift packs and accessories. Just like our full range of baby clothing and accessories, the styles in the Australiana collection have been crafted using the softest, organic cotton materials, to protect delicate young newborn skin. These styles are all practical pieces for any newborn wardrobe and they also make the perfect gift for special little ones!
What’s extra special about this collection is that $1 from selected styles sold is donated to Australian Wildlife Conservancy. Over the past few years, Purebaby has proudly supported AWC to deliver some ground-breaking results for our native wildlife and their habitats, including:
- Restoring populations of the Greater Bilby. AWC protects the largest collective population of Greater Bilbies in the world. The 2026 Annual Bilby Census estimates 5,330 individuals across AWC sanctuaries - more than four times the population recorded just five years ago, and a remarkable comeback for this threatened species.
- Restoring healthy fire regimes across millions of hectares of Australian habitat. AWC delivers fire management across more than 5 million hectares in Northern Australia, using early dry season burns to create a healthy mosaic of habitats for wildlife. This approach - informed by tens of thousands of years of First Nations land management practice - reduces the risk of destructive late-season wildfires and helps protect the plants and animals that depend on these landscapes.
- Protecting one of the world's rarest mammals - the Northern Hairy-nosed Wombat. AWC protects a population of the critically endangered Northern Hairy-nosed Wombat - one of the rarest mammals on Earth, with only around 400 individuals remaining, and is helping the species recover from the brink of extinction.
- Safeguarding more than 64,000 hectares of Koala habitat. AWC protects Koala populations across several of their sanctuaries, safeguarding more than 64,000 hectares of habitat for this iconic Australian species.
- Giving threatened species a second chance. AWC has founded 51 populations of 20 threatened species across its sanctuary network so far - including the Numbat, Bridled Nailtail Wallaby, Brushtail Possum, and Western Quoll - rebuilding wildlife communities at the greatest risk of feral predators and habitat decline.
- Building the largest network of feral predator-free safe havens on mainland Australia. AWC operates this network across more than 43,000 hectares, keeping cats and foxes at bay so threatened species have the space and safety to recover and breed.
For more information on Australian Wildlife Conservancy, visit their website.
Shop the Australiana collection and support AWC in-store + online.
