International Women’s Day at Purebaby

Being proudly led by a female founder, Mirabai Winford, and with a team composed of 96% women, International Women's Day will always hold a special place in the heart of the Purebaby brand. It's a day that resonates deeply with our brand values of empowerment and inclusivity. This year, as we mark this important occasion, we reflect on the incredible journey of women all around the world and how we can help!

On Saturday 8th March 2025, Purebaby will again be supporting the wonderful organisation, Dress for Success Australian Affiliates, by donating 5% of our full price sales in-store + online,

“International Women’s day for me is about celebrating the positive impact women have on our lives. As a business owner, I am so honoured to be able to support an organistion that is empowering and supporting women - Mirabai Winford”

Dress for Success is a global not-for-profit organisation that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Powered by volunteers, every year Dress for Success Australian Affiliates support more than 5,000 women into employment across the country. Dress for Success’ signature Styling Service and suite of Career Support offerings aim to help women overcome bias and discrimination when entering or re-entering the workforce - at no cost to the women needing the services.

This International Women's Day, Dress for Success is celebrating the resilience and determination of women working towards employment and financial independence through their Empower Every Step campaign.

Dress for Success provides free personal styling, career support, and job-readiness programs to help women overcome barriers to work and take confident steps towards their future. A professional outfit can unlock confidence, a one-on-one career session can open doors, and job-readiness programs can create new opportunities. For the women they support, every step forward is monumental. This campaign highlights their journeys and the impact of access to the right tools, resources and encouragement.

As a female founder-led brand, we understand the challenges and barriers that women face in employment. From gender bias to unequal opportunities, the road to success can be fraught with obstacles. In honour of International Women's Day, we're proud to amplify the voices of women from all walks of life – from our customers and employees to our partners and collaborators.

As we come together to celebrate International Women's Day, let's reflect on the progress we've made, and the work that still lies ahead. Together, we have the power to create a future where every woman and girl has the opportunity to thrive, succeed, and live her life to the fullest.