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Newborn Toys Guide: Safe, Engaging Play for Your Baby

6 min read | 29 September 2025

A quick and easy guide to selecting the best newborn or baby toys that are safe, engaging, and perfect for your baby’s first months.


Newborn Toys Guide: Safe, Engaging Play for Your Baby

Welcoming a newborn or baby into your family is pure joy. Those first few months are full of precious moments, from tiny smiles to curious little glances. Playtime is more than fun; it’s how your baby learns about the world. This guide will help you choose safe, age-appropriate newborn toys that nurture your baby’s development while keeping them happy and engaged.

Why Toys Matter for Newborns

Even from birth, babies are absorbing everything around them. Toys can help newborns and babies with:

  • Sensory development:

    Stimulating sight, touch, and hearing.

  • Motor skills:

    Encouraging grasping and hand-eye coordination.

  • Bonding:

    Creating shared moments between you and your baby.

  • Hitting developmental milestones:

    Toys encourage early learning through play.

Safety First: Choosing the Right Toys

Before we explore options, remember that safety is the top priority:

  • Choose toys specifically labelled for newborns or the baby's age.

  • Avoid loose parts or small pieces.

  • Always supervise playtime.

  • Follow

    safe sleep guidelines

    : keep all toys out of your newborn's sleep space.

Sensory Playtime: Exploring the World

Sensory toys introduce textures, colours, and sounds that fascinate little minds. Our Sensory Play Mat offers soft textures and playful patterns for tummy time, while the Sensory Cube invites curious hands to explore. These tactile toys help stimulate touch and encourage exploration.

Tips for Sensory Play:

  • Place your baby on their tummy for short periods on a sensory mat.

  • Offer different textures to touch and explore.

  • Introduce gentle rattles or crinkle fabrics for sound exploration.

Purebaby sensory play mat, book and cube

Rattles: Small but Mighty

Rattles are a classic for a reason. They help babies learn cause-and-effect, while also improving grip. Explore our range of baby rattles, lightweight and easy to hold for tiny hands.

Rattle Play Ideas:

  • Gently shake to catch your baby’s attention.

  • Encourage them to reach and grasp.

  • Alternate between soft and louder sounds to build auditory awareness.

Musical Toys: For Rhythm and Joy

Introducing sound early on is a great way to delight your baby and support auditory development. Our Egg Shaker is a beautiful wooden musical toy that’s just the right size for small hands. It creates a soft, rhythmic sound that’s engaging and soothing.

Why Choose Musical Toys?

  • Stimulate hearing and rhythm.

  • Help babies learn cause and effect.

  • Make tummy time or storytime more interactive.

Purebaby bear xylophone toy on play mat

Books: Storytime Starts Early

It’s never too soon to introduce books to your baby. Soft cloth and sturdy board books with high-contrast images and interactive features make reading a sensory experience. Our baby books are designed for little hands and curious eyes.

Storytime Tips:

  • Choose books with bold, simple images.

  • Use an animated voice when reading to keep your baby engaged.

  • Make reading a daily routine.

Building Your Newborn Toy Collection

A well-rounded collection of newborn or baby toys might include:

  • 1–2 sensory or tactile toys (mat, cube or book)

  • A couple of rattles

  • 1 musical toy

  • A small selection of baby books

These make wonderful baby gifts for new parents too! Choosing a mix of toys can help support your baby’s sensory, motor, and emotional development.

Your newborn’s first toys don’t need to be complicated. The best ones are safe, age-appropriate, and designed to stimulate their growing senses. Start with a few thoughtfully chosen pieces, rotate them to keep things fresh, and most importantly, enjoy these special playtime moments.

Looking for more inspiration? Browse Purebaby’s curated collection of baby toys for beautiful, developmentally-appropriate options.

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