Essentials Swaddles & Wraps
Find swaddles and wraps in a variety of styles at Purebaby, from subtle classic prints to timeless pastel colours in gender-neutral, boy's and girl's styles.
Perfect for restless sleepers, swaddles and wraps help your little one get to sleep by keeping them cosy and secure in their cot. Our Essentials collection of baby swaddles, wraps and bunny rugs are made from certified organic cotton, keeping your baby comfortable and settled while they rest. Shop a selection of muslin wraps, cotton wraps and cocoon wraps, all designed in a range of versatile, unisex colours to suit any little one.
Swaddling your baby has a number of benefits, however, the main reason is to help protect your little one against their natural startle reflex (Moro reflex). This reflex occurs when they feel startled to outside stimuli which may suddenly wake them up. By swaddling your little one, it gives them a feeling of comfort and security of the womb, reducing the reflex from occurring. Shop our collection of Essentials swaddles and wraps at Purebaby now.