Behind the Design | On the Farm Collection

Behind the Design of Purebaby’s The On the Farm Collection

Purebaby’s newest winter collection, the On the Farm Collection, is a delightful tribute to the charm of rural living. With its carefully curated motifs and emphasis on nature, the collection captures the heart of outdoor life while keeping little ones warm and stylish. Here’s a closer look at the inspiration and intricate process behind our Winter 2025 collection.

The Inspiration: Life on the Farm

The concept for this collection draws from the serene beauty of farm life, where simplicity meets the wonder of nature. From sheep herding to harvesting, each piece in the collection reflects elements of this idyllic lifestyle.

Key Elements in the Collection:

• Animal Motifs

  : Playful depictions of border collies, sheep, horses, cows, chooks, and roosters bring farm animals to life in whimsical ways.

• Farm Graphics

  : Tractors, barns, farm tools, crops, and fields feature prominently in the designs, evoking the essence of farm work and play.

• Nature-Inspired Themes

  : Trees, flowers, and seasonal landscapes add depth, tying the designs to the cycles of growing, harvesting, and nurturing.

A Palette of Deep Brights

The On the Farm Collection is further brought to life through its stunning colour palette, which reflects the earthy richness of the countryside with a touch of modern vibrancy.

• For Girls

  : We explore hues of lilacs and dusty greens, softened by peachy tones and grounded with warm browns.

• For Boys

  : Classic shades of blues and navy are paired with rich browns and khakis, accented with pops of burnt orange for added warmth.

• For Unisex

  : A harmonious blend of earthy browns, dusty greens, and mustards creates a neutral palette that’s both timeless and versatile.

These thoughtfully chosen colours not only enhance the collection's farm-inspired theme but also offer practical yet stylish options for winter wardrobes.

The Design Journey

Creating a Purebaby collection takes meticulous planning, creativity, and a dedication to quality. Here’s how we make it happen:

1. Early Research & Inspiration

Research trips around Australia, London and Paris provide insights into the latest colors, textiles, and techniques for the upcoming season.

2. Thematic and Visual Development

Once the theme of farm life is chosen, extensive research shapes the collection's visuals. Mood boards, sketches, and “hero animals” are developed to ensure a unified vision.

3. Design Refinement

Over 20 weeks, designs are sketched, sampled, and refined. Lab dips, fabric swatches, and samples are reviewed and adjusted to achieve the perfect balance of comfort, durability, and charm.

4. Testing and Final Approvals

A six-month period of rigorous testing and fitting ensures every piece meets Purebaby’s high standards for quality and aesthetic appeal. Embroidery, prints, and details are perfected to bring the designs to life.

Discover the On the Farm Collection

The On the Farm Collection is more than a seasonal line—it’s a celebration of outdoor adventures, childhood curiosity, and the enduring beauty of nature. From knit jumpers adorned with farm animals to rompers featuring barns and tractors, each piece invites little ones to embrace the charm of winter.

The thoughtfully curated color palette adds depth and personality to the collection, ensuring there’s something for every taste. Bring the warmth of the countryside to your little one’s wardrobe with our On the Farm Collection. Available online or in-store now!