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Designs & Fabrics

Our Story

Purebaby have a unique design handwriting that is timeless, imaginative and playful.

Our team of in-house designers and artists draw on our 15+ years of experience in babywear, to bring you functional pieces that are the most comfortable for your little ones.

As pioneers of beautifully designed babywear, we continue to innovate in our designs, with zip covers, fold-over mittens and easy snap fastenings to make dressing your little ones swift and easy.

Purebaby pieces are brought to life with beautiful characters and graphics that tell a story. Our designers pour hours into perfecting our unique prints, appliques and patterns, sometimes painting, sketching and hand stitching pieces to achieve the best result.

We draw inspiration from all stories, cultures, countries and animals to bring ranges that are worth collecting.

Behind The Design


Each season at Purebaby we work with a variety of fabrics to craft our beautiful collections. Learn more about our carefully curated list of cottons, cotton/wool blends, linen, muslin and more.

Organic Cotton Rib

Soft against the skin while providing a snug, comfortable fit. Strong and durable, cotton rib retains its memory, returning to shape once washed.

Used in growsuits, leggings, t-shirts and more.

Organic Cotton Interlock

Our organic interlock is stretchy, close fitting but breathable, holds its shape wash after wash and is super comfortable.

Used in our iconic zip growsuits, Essentials Bodysuits and more.

Organic Cotton Pointelle

Pointelle is a stretchy fabric that contains small open holes knitted as a pattern, making it super breathable and giving it a vintage appeal.

Used in our Essentials Pointelle collection and more.

Organic Cotton Elastane Rib

This ribbed fabric is stretchy yet holds its shape very well, wash after wash.

Used in our Basics collection and more.

Organic Cotton Jersey

Jersey provides a looser fit. It is comfortable to wear and retains its shape, making it perfect for growing babies.

Used across a wide range of baby & toddler styles.

Organic Brushed Fleece

Brushed fleece is a thicker fabric and is fluffy inside. As such, it’s very warm, making it perfect for the cooler months.

Used in tracksuits, rompers and more.

Organic Cotton Cambric

This fabric is very similar to voile by heavier in weight.
It's a tight woven fabric that is perfect for prints and is used in summer styles.

Used in dresses, overalls and more.

Organic Cotton Muslin

This open weave fabric is lightweight and breathable. Soft and comfortable, it is also quick drying, which is ideal for little ones.

Used in muslin wraps and sleeping bags.

Organic Crinkle Cotton

Crinkle cotton is a lightweight and breathable fabric. It has a soft hand feel and a textured look.

Used in our Crinkle Cotton Essentials collection and more.

Organic Knitted Cotton

This yarn feels beautiful and soft, making it perfect for newborn skin. A warm knit is perfect for layering on cold winter days.

Used in cardigans, blankets, leggings and more.

Organic Cotton/Linen

A lightweight blend of natural organic cotton and linen fibres that are breathable, soft and comfortable to wear in the warmer months.

Used in rompers and jumpsuits.

Organic Knitted Cotton/Wool

This signature yarn composition was designed for Purebaby. The organic cotton/wool makes it beautifully soft, whilst the woollen component provides extra warmth.

Used in cardigans, blankets, leggings and more.

Organic Cotton and Poly Quilted Fleece

This fabric is thick and very warm – perfect for the cooler weather.

Used in our quilting and track styles.

organic cotton drill

Organic Cotton Drill

Cotton Drill has a twill weave and is very durable and breathable.

Used in our pants and jacket styles.

Cotton Denim

Our denim comes in a variety of colours and washes. A durable fibre, our denim is Oeko-Tex Standard 100 certified, which means no harmful chemicals are used in processing the fabric.

Used in jeans, jumpsuits, dresses and more.

Organic Cotton Broderie

Our beautifully soft cotton cambric with all over machine embroidery to add detail and interest. Predominantly a summer weight fabric.

Used in dresses, jumpsuits, rompers and tops.


Organic Towelling

Used in a variety of different weights, our towelling is super soft and absorbent.

Used in our hooded towels and bath items.

Merino Wool

Made with Australian yarn, our Merino is a knit construction and is extremely soft, warm and lightweight.

Used in our Merino collection of growsuits, bodysuits and more.

recycled polyester

Recycled Polyester

Made from recycled water bottles, this fabric is durable and lightweight.

Used in our Puffer collection, swimwear and more.



Extremely warm and luxurious, our Cashmere is a knit construction, lightweight and super soft!

Used in our Cashmere collections.

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Customer Care

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Got a Question?

Call Us: 1300 894 203

Monday - Friday

Hours: 9:00am - 5:00pm


Baby clothes

Not sure about size

If you need help selecting a size, please refer to our size chart.

See Size Guide

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