Shop Soft and Gentle Baby Swaddles and Wraps
When it comes to sleep time, swaddling can make all the difference in helping your baby feel safe and soothed. Our collection of muslin wraps and bunny rugs are swaddling essentials—designed with love and care and using organic cotton to ensure only the gentlest fabric touches your baby's skin.
Why choose Purebaby swaddles and wraps?
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Organic & gentle: Made from organic cotton, ideal for sensitive newborn skin.
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Perfect for swaddling: Our styles are large, lightweight and breathable.
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Multi-use: Perfect for swaddling, burb cloths, pram blankets, tummy time mats and more!
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Thoughtfully designed: Neutral colours and hand-illustrated prints that suit any setting.
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Machine washable: Designed for everyday use and easy care.
Find Swaddling Guides and Essentials for Every Sleep Routine
Not sure where to start? Explore our guide Everything You Need To Know About Swaddling Your Baby to understand what is swaddling, a baby's natural startle reflex, how to swaddle and more. You’ll also find tips on different swaddling techniques, when to transition out of a swaddle, and how to create a calming bedtime routine.
Is your baby showing signs of rolling? Explore our Purebaby Sleep Collection, including sleeping bags and pyjamas designed for comfort and safety. Each piece is carefully constructed to support your little one’s rest and your peace of mind.
Explore Purebaby Wraps and Swaddles Loved by New Parents
Whether you’re shopping for your newborn or searching for a thoughtful gift, our wraps, swaddles and bunny rugs are essentials every parent can rely on. Soft, stylish and sustainable—they’re practical pieces you’ll reach for time and time again.





