
Everything You Need To Know About Swaddling Your Baby
4 min read | 2 September 2019
Wrap your baby in pure comfort with our beautifully soft, organic muslin wraps and bunny rugs. Thoughtfully crafted for the delicate needs of newborns, our range helps recreate the cosy feeling of the womb when swaddling, promoting better sleep and gentle transitions. Whether you're looking for a lightweight muslin for the warmer months or a snug swaddle wrap or bunny rug for cooler weather, our wraps offer versatility, breathable fabrics, and peace of mind. Discover timeless designs and neutral tones that pair beautifully with any nursery, all made with love for delicate skin.
When it comes to sleep time, swaddling can make all the difference in helping your baby feel safe and soothed. Our collection of muslin wraps and bunny rugs are swaddling essentials—designed with love and care and using organic cotton to ensure only the gentlest fabric touches your baby's skin.
Why choose Purebaby swaddles and wraps?
Organic & gentle: Made from organic cotton, ideal for sensitive newborn skin.
Perfect for swaddling: Our styles are large, lightweight and breathable.
Multi-use: Perfect for swaddling, burb cloths, pram blankets, tummy time mats and more!
Thoughtfully designed: Neutral colours and hand-illustrated prints that suit any setting.
Machine washable: Designed for everyday use and easy care.
Not sure where to start? Explore our guide Everything You Need To Know About Swaddling Your Baby to understand what is swaddling, a baby's natural startle reflex, how to swaddle and more. You’ll also find tips on different swaddling techniques, when to transition out of a swaddle, and how to create a calming bedtime routine.
Is your baby showing signs of rolling? Explore our Purebaby Sleep Collection, including sleeping bags and pyjamas designed for comfort and safety. Each piece is carefully constructed to support your little one’s rest and your peace of mind.
Whether you’re shopping for your newborn or searching for a thoughtful gift, our wraps, swaddles and bunny rugs are essentials every parent can rely on. Soft, stylish and sustainable—they’re practical pieces you’ll reach for time and time again.
Sign up to Pure Love Rewards and get $10 off your first online order, earn points every time you shop and more!