Designing our Seaside Collection
6 min read | 22 July 2024
4 min read | 04 August 2024
We’re thrilled to announce our latest collaboration with the immensely talented British illustrator and designer, Clare Therese Gray. Clare’s unique blend of artistry and passion for nature has resulted in a stunning print that perfectly aligns with Purebaby’s commitment to quality, creativity, and sustainability.
Clare Therese Gray is a multifaceted artist known for her diverse range of projects. From quilting fabrics and children's dressing up costumes to baby wraps and luxury toiletries, Clare’s portfolio is as varied as it is impressive. She has even lent her artistic touch to children’s books and olive oil packaging. Clare lives a vibrant life on a mixed cattle and arable farm in the UK with her husband, three young children, and two working collie dogs, Hepsie and Kingdom. Together, they enjoy hiking, outdoor crafts, and cooking, especially in the scenic Lake District, an area rich with artistic history as the home of Beatrix Potter.
Clare’s connection to nature is profound. She has worked on organic farms across France, Sicily, and New Zealand, engaging in everything from gardening and vineyard work to cooking and baking. This deep-rooted love for the natural world is evident in her art, as she draws inspiration from her surroundings during walks, hikes, and time spent in gardens.
With a background in painting and a postgraduate degree in Drawing from the Royal Drawing School in London, Clare transitioned to design after working in textile print studios. Her artistic repertoire includes not only flowers but also intricate room illustrations and large abstract interiors. Clare’s creative spirit is always in motion, as she constantly seeks new projects, from hand-pleated block print lampshades to ceramics, a passion so strong she even takes her pottery wheel on holiday!
Our collaboration with Clare is the beautiful print she has created, inspired by the flowers found by the seaside and in dunes. Clare’s attention to detail and love for nature shine through in her depiction of daisies, burnet roses, sea lavender, wild thyme, sea bindweed, sea campion, sea kale, marsh marigold, sea thrift, and bell heather. These delicate flowers, each hand-drawn in pencil and painted with gouache, capture the essence of coastal beauty.
Clare’s process involves digitising her hand-painted elements into Photoshop, where she creates repeat patterns that retain the authenticity and vibrancy of her original artwork. This meticulous approach ensures that the personal touch of Clare’s hand and brushstrokes remains visible in each design, adding a layer of warmth and individuality to the print.
Purebaby’s collaboration with Clare Therese Gray brings to life a selection of styles that are enchanting. Featuring Clare’s exquisite dune floral design, our styles include a linen blend dress, a linen blend overall set, and a bow headband to match both outfits. Each piece is crafted from the highest quality organic cotton and linen materials, ensuring comfort and high quality.
We invite you to explore and shop the new Purebaby x Clare Therese Gray styles in our Seaside collection. Each piece is a testament to Clare’s incredible talent and Purebaby’s dedication to providing the most beautiful and unique designs for your little ones, each season. Available in-store + online now.
You can learn more about Clare Therese Gray on her website, or check out her on Instagram @claretheresegray.
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